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Monthly Archive for: ‘November, 2005’

Sticktoitivity

In Tom Kelley’s new book The Ten Faces of Innovation, the second ‘face’ he discusses in the book is called the “Experimenter.” These are folks who “strive for inspiration but never shy away from perspiration.” Walt Disney called this “sticktoitivity.” Kelley provides a few interesting examples of ‘experimenters’ who didn’t let perspiration or defeat diminish their sticktoitivity. We celebrate the …

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Starbucks, Christmastime, and the Red Cup

For a second year, Starbucks is promoting their Christmastime hero – the red cup. (As we marketers would put it… “Starbucks is leveraging the red cup to maximize its exposure.”) The arrival of the red cup in November signals the beginning of the Holiday season at Starbucks, especially customer favorites: eggnog latte and the whole bean coffee: Christmas Blend. The …

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Starbucks: TheRedCup.com

As a companion site to their Holiday promotion this month Starbucks launched TheRedCup.com website. Each day there is a different tidbit of information about holiday traditions and the season… The Holiday season is one of the busiest times of the year for Starbucks. For example, today they share “Fire Building 101” how to build a great fire in your fireplace… …

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