Monthly Archives: June 2007

Move over, Dilbert.

Artist and marketer... marketer and artist... Tom Fishburne has launched a new marketing blog. You may thinking, "another blog, big deal." I say to you... "No, wait... check him out." I found out about Tom a few years ago through Brand [...]

Move over, Dilbert.

Pop Stands Out In A Crowd

I just started reading a book by Sam Horn called "Pop! Stand Out In Any Crowd" it is about creating messages that are Purposeful, Original, and Pithy... but I'll be talking about that at a later time.... I thought it was [...]

Pop Stands Out In A Crowd

Regain Lost Time In Your Day: Result-Based Agenda

Sand for Your Inbox June 2007 Meetings, Meetings, Meetings... How often do you review your planner to see your week riddled with meetings and wonder when you're going to get your own work done? What's worse... So many end up a [...]

Regain Lost Time In Your Day: Result-Based Agenda

“Greatest Promotion” Wouldn’t Scale

Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy), who saw it on the website of [...]

“Greatest Promotion” Wouldn’t Scale

Strong Brand Awareness, Logo

Despite not being able to read the names of these products, I'll bet you can identify both brands of beverages on this table. On a recent trip to Egypt, I was served products with packaging in the local language - Arabic. [...]

Strong Brand Awareness, Logo

DHL’s Creative Delivery

I was really impressed with the delivery company DHL when I saw that they had a moving office in Amsterdam in the form of a canal boat. What a great idea... Canals weave all over Amsterdam (actually more canals than Venice), [...]

DHL’s Creative Delivery
Go to Top