December 2007

Which Snowglobe Is More Fun?

By | 2007-12-20T08:43:12+00:00 20 December 2007|Categories: SandBlog|Tags: |

This first one from the Hampton Hotels?


[Click on image to open page to try it out]

Hampton allows you to customize the background and contents of the snowglobe scene then send it as an e-card to someone. I added a cat, some kids on a tube, a snowman, and a red ribbon. When you grab the base and move it, it fills with snow. Just what you expect.

Or this Flash version by “e-Tractions?”


[Click on image to open page to try it out]

You can’t customize anything. But it plays cool music and is fun to watch. When you shake it up, all the contents including the kids, tree ornaments are swirled around. It is accompanied by the yelling of the helpless contents.

Which one would you pass on? Which one is worth talking about? Which one would you be excited to get in an e-mail? Which one yodels?

I thought so.

Steve Martin and Remarkability

By | 2007-12-19T12:41:02+00:00 19 December 2007|Categories: SandBlog|Tags: |

I’ve always been a fan of Steve Martin’s brand of humor. He’s a part of my iBoard of Directors.

John Moore at Brand Autopsy (who has been talking about Steve Martin’s memoir) Born Standing Up sent me the URL to the recent interview (below) between Steve and Charlie Rose. It’s interesting to hear Steve talk about being remarkable and doing something different in comedy… Just the same way we marketers try to differentiate our products, services, and companies.

Steve explains his act was funny and successful in the mid-70s because it was unknown and unexposed. By ’78 audiences knew what to expect. He had to keep his career moving and (in my words) reinvent himself. I find so many fascinating similarities between what we marketers think about, and what Steve it talking about.

John too mentions his “eureka moment” inspired by how performing comedy on stage is related to presenting business in the board room.

One of my favorite lines in the Charlie Rose interview, is found near the very end, Steve says…

“Be so good they can’t ignore you.”

Great advice.

Enjoy the interview.

Apple Animagic Ad

By | 2015-11-16T10:11:17+00:00 18 December 2007|Categories: SandBlog|Tags: |

In the spirit of the Rankin/Bass “animagic” style… (that’s Hermie the Elf and Rudolph a Rankin/Bass classic)…

Apple created this brilliant Christmas version of their “Hi, I’m a Mac. Hi, I’m a PC” commercials.

Enjoy!

Eat Me Crunchy Cereal Bowl

By | 2007-12-13T09:00:49+00:00 13 December 2007|Categories: SandBlog|Tags: |

It is always gratifying when – in your lifetime – someone solves one of the world’s problems.

We’re still figuring out global warming, but someone has solved our soggy breakfast cereal problem.

The Eat Me Crunchy Bowl

For sale on the UK site Firebox.com, they say…

The concept behind this revolutionary breakfast bowl is forehead-slappingly simple. A removable shelf covers 70% of the bowl’s base, holding the cereal above the milk. All you have to do is eat your cereal from the shelf-less section of the bowl where the cereal and milk meet, pushing the cereal in as required. Brilliant!

You’ll never have soggy cereal again!

There are no complicated procedures – simply pour your cereal and milk in as per normal. Mmm…crispy Corn Flakes! If you’re worried that your favourite cereal is too cumbersome for this innovative gizmo, worry not – even a mighty Weetabix fits in the cutaway section. And you won’t have to fret about losing any tasty bits to the expanse of milk beneath the shelf because a special ‘cliff’ stops cereal getting underneath but allows the milk to flow freely.

The Eatmecrunchy Bowl is crafted in dishwasher safe melamine and the removable shelf makes cleaning it a doddle.

It really is the best thing to happen to breakfast since old man Kellogg inadvertently invented Corn Flakes by leaving out a load of cooked wheat whilst he attended to some pressing matters at his sanitarium. No really.

It is available for £4.95 in the UK and $9.95 in the US, but is currently out-of-stock (in the US) in time for Christmas delivery.

Brilliant!

Business 2.0, You Dumped Me Bad

By | 2007-12-11T10:26:12+00:00 11 December 2007|Categories: SandBlog|Tags: |


I didn’t see it coming. I hadn’t heard the rumors. When I saw the LAST ISSUE banner atop the October issue, I thought it was a joke.

In fact, I had just responded to your request to continue our relationship… I had just sent in my subscription renewal. AND I chose the 2-year option, not just 1 year. I committed to you.

Then you sent me this…



[click for larger view]

That’s it?

After all the years we’ve been together? After all the people I have introduced you to?

A torn, photocopy of a photocopy?

I mean, I appreciate you returning my payment… but I expected more from you Business 2.0.

Your response is so Business 1.0.

Finding Missing Words

By | 2009-09-10T16:23:43+00:00 10 December 2007|Categories: SandBlog|Tags: , |

I found out recently the Dutch don’t have the word whimsical in their vocabulary. How do you define that for someone who has never heard it?

The best way I was able to describe whimsical to a Dutch friend of mine was with an example… I made reference to bikes in Amsterdam that women decorate with plastic flowers. Happy. Lite. Fun. Easy Going. Amusing. Humorous.

We English-speakers don’t have the equivalent of the Dutch word gezellig. The closest I can think of is copasetic. But it is much more than that – more intimate. It means cozy, enjoyable, pleasant. The wikionary describes it as having company with a pleasant, friendly ambiance. Cozy atmosphere. An upbeat feeling about the surroundings.

Gezellig probably feels like what the people in these houses (below) feel.

It is fascinating when you talk about another language than your own. Some months ago, I did a post on the phrase “it is all Greek to me.” I pondered what do the Greeks say when they read something they can’t comprehend?

The Greeks have two words for time, chronos and “kairos.” Chronos refers to the measure of time – sequential. Kairos refers to perceived time. For example, customers waited in line for their latte for just under two minutes (chronos), but the lack of air conditioning and crying baby made it feel more like five. (kairos)

Having a second word to represent perceived time expands our vocabulary – and in this instance – how time has more than one ‘feel’ to it.