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Monthly Archive for: ‘January, 2008’

Starbucks and Invisible Branding

Starbucks is going to stop selling heated breakfast sandwiches because the smell of the food competes with the scent of the coffee. That’s a gutsy move. After all, it has taken Starbucks years and investment to figure out a strategy and product to help provide protein foods versus just sweets and pastries during the morning daypart. Parity & Convenience Starbucks …

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Some Things Are Better Left Unsaid

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A Flying Car, Ashes, Dick van Dyke, and Innovation

Have you ever seen the movie Chitty Chitty Bang Bang? Here’s a quick plot summary from Amazon.com: Dick Van Dyke stars as eccentric inventor Caractacus Potts, who creates an extraordinary car called Chitty Chitty Bang Bang. It not only drives but also flies and floats as it leads him, his two children and his beautiful lady friend, Truly Scrumptious (Sally …

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Jack of All Trades, Master of One

The dusty adage “Jack of all trades, master of none” is defined as… “A person who can do many different types of work but who is not necessarily very competent at any of them.” So we work to be a master. That sums up our basic evaluation system. Our job performance is based on meeting or exceeding the expertise outlined …

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Fresh Eyes Approach to Problem Solving

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Meatball Sundae Virtual Book Tour – A Success!

What a great run we had last week on the first Post2Post Virtual Book Tour featuring Seth Godin’s book Meatball Sundae. A great line-up of bloggers participated and asked Seth a great set of questions. Thanks to all the sites for their participation, and especially to Seth for taking the time to get us books (before they hit the shelves), …

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Meatball Sundae Virtual Book Tour with Seth Godin Concludes at 800-CE0-READ

The final stop on the Post2Post Virtual Book Tour featuring Seth Godin’s best selling book Meatball Sundae is at the 800-CEO-READ blog. 800-CEO-READ Blogwith Todd Sattersten Todd provides a 30-minute spoken mp3 conversation with Seth with more details about Meatball Sundae. Some great nuggets. 800-CEO-READ has also pointed out a ChangeThis Manifesto titled Marketing Mismatch: When New Won’t Work with …

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Seth Godin's Meatball Sundae – Book Tour Continues at SpinningSilk Multimedia Blog

Tuck that napkin under your chin, and loosen your belt… we’ve got another helping of Seth Godin’s book Meatball Sundae on the Post2Post virtual book tour. The discussion continues today at… SpinningSilk Multimedia by Patrick Greer Patrick and Seth’s talk ranges from Star Trek to risk taking – yet all relates to new marketing. Enjoy. Tomorrow, check out the last …

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Seth Godin’s Meatball Sundae – Book Tour Continues at SpinningSilk Multimedia Blog

Tuck that napkin under your chin, and loosen your belt… we’ve got another helping of Seth Godin’s book Meatball Sundae on the Post2Post virtual book tour. The discussion continues today at… SpinningSilk Multimedia by Patrick Greer Patrick and Seth’s talk ranges from Star Trek to risk taking – yet all relates to new marketing. Enjoy. Tomorrow, check out the last …

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Meatball Sundae Virtual Book Tour, Day 3: Brand Mix with Martin Bishop

Be sure to check out today’s stop on the Post2Post Book Tour – Brand Mix by Martin Bishop. He continues the tour with Seth Godin’s new book, Meatball Sundae. Brand Mix by Martin Bishop Martin and Seth discussed a series of questions… Getting into the game What about branding? What would Josiah do? Ralph Lauren – a meatball sandwich? How …

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