Monthly Archives: August 2009

Be THE, not A

So you are... ...A marketer. ...A sales person. ...A blogger. ...A [_ _ _ _ _ _ _]. But is that settling? Why be A, when you could be... ...THE marketer? ...THE sales person? ...THE blogger? ...THE [_ _ _ _ [...]

Be THE, not A

You May Be Wrecking Your Own Innovation

Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as... "How's that going to work?" "Good luck getting that done!" "We don't have time for something [...]

You May Be Wrecking Your Own Innovation

Marketing Lessons from School Lunch

"If you can successfully promote sloppy joe sandwiches, you can perform marketing for anything!" That was my motto, early in my career, as marketing director for a food service company. We were hired to manage the school district's food program. The [...]

Marketing Lessons from School Lunch

Two-By-Two Diagram: Simplifying the Complex

Some call it a matrix, others a two-by-two diagram. I call 'em awesome. Two-by-twos allow you to plot complex information in a matter that allows you not only to see the relationship between two things, but also to make better judgments [...]

Two-By-Two Diagram: Simplifying the Complex

Upgrade Your Brain’s RAM With An Idea Journal

The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying an Idea Journal... Something to write your ideas on 24 hours a day, seven days a week. This could take [...]

Upgrade Your Brain’s RAM With An Idea Journal

Friendly Falafel

For lunch today, I popped into Maoz Vegetarian restaurant for falafel. It's really good. (Seth Godin raves about the place - calls it the best falafel in the world!) They serve fresh hot falafel, on warm pita bread, with delicious hummus, [...]

Friendly Falafel

Keeping The “No” In Innovation: “Progress Is Overrated”

The "Palace of Light" is the original Shredded Wheat factory and the boss, Frank Druffel, is keeping the 'no' in Innovation. Post Cereals has a created a series of videos celebrating the fact they haven't messed with their product since 1892... [...]

Keeping The “No” In Innovation: “Progress Is Overrated”

Performance Chart: Your Company, Product, Life

I love tools that are simple to use, easy to learn, but offer profound impact. The performance chart is one of those tools. They consists of a group of continua (left-to-right axis) where you plot "where you are" versus "where you [...]

Performance Chart: Your Company, Product, Life

M-I-C… K-E-Y… T-H-O-N-G: A Brief About Being Brand Appropriate

This past weekend I visited Disneyland Paris.   [Fig. 1 - Sleeping Beauty Castle]In addition to themepark attractions and constant entertainment while browsing the merchandise/souvenir stores... among the mugs, hats, and shirts I came across the display pictured below...   [Fig. [...]

M-I-C… K-E-Y… T-H-O-N-G: A Brief About Being Brand Appropriate
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