Archives

Monthly Archive for: ‘August, 2009’

  • Be THE, not A

    So you are… …A marketer. …A sales person. …A blogger. …A [_ _ _ _ _ _ _]. But is that settling? Why be A, when you could be… …THE marketer? …THE sales person? …THE blogger? …THE [_ _ _ _ _ _ _]? There …

    Read More
  • You May Be Wrecking Your Own Innovation

    Innovative ideas – the kind that can transform your company – are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as… “How’s that going to work?” “Good luck getting that done!” “We don’t have time for something like that.” And the …

    Read More
  • Marketing Lessons from School Lunch

    “If you can successfully promote sloppy joe sandwiches, you can perform marketing for anything!” That was my motto, early in my career, as marketing director for a food service company. We were hired to manage the school district’s food program. The school district could then …

    Read More
  • Two-By-Two Diagram: Simplifying the Complex

    Some call it a matrix, others a two-by-two diagram. I call ’em awesome. Two-by-twos allow you to plot complex information in a matter that allows you not only to see the relationship between two things, but also to make better judgments and decisions. I often …

    Read More
  • Avoiding Turmoil

    Read More
  • Upgrade Your Brain’s RAM With An Idea Journal

    The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea Journal… Something to write your ideas on 24-hours a day, 7 days a week. This could take any form ranging from 3×5 …

    Read More
  • Friendly Falafel

    For lunch today, I popped into Maoz Vegetarian restaurant for falafel. It’s really good. (Seth Godin raves about the place – calls it the best falafel in the world!) They serve fresh hot falafel, on warm pita bread, with delicious hummus, and let you slather …

    Read More
  • Keeping The “No” In Innovation: “Progress Is Overrated”

    The “Palace of Light” is the original Shredded Wheat factory and the boss, Frank Druffel, is keeping the ‘no’ in Innovation. Post Cereals has a created a series of videos celebrating the fact they haven’t messed with their product since 1892… and the problems with …

    Read More
  • Performance Chart: Your Company, Product, Life

    I love tools that are simple to use, easy to learn, but offer profound impact. The performance chart is one of those tools. They consists of a group of continua (left-to-right axis) where you plot “where you are” versus “where you want to be.” This …

    Read More
  • M-I-C… K-E-Y… T-H-O-N-G: A Brief About Being Brand Appropriate

    This past weekend I visited Disneyland Paris. [Fig. 1 – Sleeping Beauty Castle]In addition to themepark attractions and constant entertainment, while browsing the merchandise/souvenir stores… among the mugs, hats, and shirts I came across the display pictured below… [Fig. 2 – Mickey Knickers] Sure, Walt …

    Read More
Page 1 of 212»
    No Twitter Messages.