Archives

Monthly Archive for: ‘August, 2009’

Be THE, not A

So you are… …A marketer. …A sales person. …A blogger. …A [_ _ _ _ _ _ _]. But is that settling? Why be A, when you could be… …THE marketer? …THE sales person? …THE blogger? …THE [_ _ _ _ _ _ _]? There is a BBQ rib chain in the U.S. that bills themselves as “A Place for …

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You May Be Wrecking Your Own Innovation

Innovative ideas – the kind that can transform your company – are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as… “How’s that going to work?” “Good luck getting that done!” “We don’t have time for something like that.” And the classic, “Doesn’t work… Trust me… We tried that years ago.” We’ve all heard (or perhaps …

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Marketing Lessons from School Lunch

“If you can successfully promote sloppy joe sandwiches, you can perform marketing for anything!” That was my motto, early in my career, as marketing director for a food service company. We were hired to manage the school district’s food program. The school district could then focus on teaching children. Chicken nuggets, tater tots and a carton of milk served in …

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Two-By-Two Diagram: Simplifying the Complex

Some call it a matrix, others a two-by-two diagram. I call ’em awesome. Two-by-twos allow you to plot complex information in a matter that allows you not only to see the relationship between two things, but also to make better judgments and decisions. I often use these during brainstorming sessions with clients as a way to filter our stacks of …

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Avoiding Turmoil

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Upgrade Your Brain’s RAM With An Idea Journal

The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea Journal… Something to write your ideas on 24-hours a day, 7 days a week. This could take any form ranging from 3×5 cards tucked into a pocket or purse, to a computer-based system. No matter which system …

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Friendly Falafel

For lunch today, I popped into Maoz Vegetarian restaurant for falafel. It’s really good. (Seth Godin raves about the place – calls it the best falafel in the world!) They serve fresh hot falafel, on warm pita bread, with delicious hummus, and let you slather on your own toppings. Always delicious. An aside… In Europe everyone takes cash, fewer vendors …

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Keeping The “No” In Innovation: “Progress Is Overrated”

The “Palace of Light” is the original Shredded Wheat factory and the boss, Frank Druffel, is keeping the ‘no’ in Innovation. Post Cereals has a created a series of videos celebrating the fact they haven’t messed with their product since 1892… and the problems with progress and innovation. “We can’t even find comfort in our food anymore. Progress has pushed …

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Performance Chart: Your Company, Product, Life

I love tools that are simple to use, easy to learn, but offer profound impact. The performance chart is one of those tools. They consists of a group of continua (left-to-right axis) where you plot “where you are” versus “where you want to be.” This can be helpful to create a visual report card for you at your job, for …

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M-I-C… K-E-Y… T-H-O-N-G: A Brief About Being Brand Appropriate

This past weekend I visited Disneyland Paris.   [Fig. 1 – Sleeping Beauty Castle]In addition to themepark attractions and constant entertainment while browsing the merchandise/souvenir stores… among the mugs, hats, and shirts I came across the display pictured below…   [Fig. 2 – Mickey Knickers] Sure, Walt Disney’s dream for the original Disneyland in California was to create an amusement …

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