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Monthly Archive for: ‘February, 2010’

You Don’t Always Get What You Want. However…

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Five Better Ways To Remember Lists

Be sure to stop by the MarketingProf’s Daily Fix blog today (Friday) to read my post offering “better” ideas to remember short lists… That is, better than writing them on your hand. (It should post by 10 am EST). MarketingProf’s Daily Fix “Five Better Ways To Remember Lists” As marketers and business people we are constantly called upon to be …

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Disney Imagineer Jargon:
“Berm” & “Contradictions”

The Imagineers at The Disney Company, the folks who dream-up theme parks and make them a reality, have created their own terms that allow quick understanding. The Imagineer Terms Berm – A raised earthen barrier, typically heavily landscaped, which serves to prevent visual intrusions into the Park from the outside world and block the outside world from intruding inside. When …

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Environmental Integration: Satellite Dish Disguise

Over the past several years, I’ve had the good fortune to be able travel around Europe. I’ve taken tens of thousands of pictures. I love this shot below. Terra cotta roof tiles, and lush, greens hills a patchwork alternating vineyards and olive groves. This is Vinci, Italy. Where Leonardo was born and grew up – you know – Leonardo da …

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Debunking Word Of Mouth, (and Social Media) Bunk

John Moore (from Brand Autopsy) and I were invited to talk with Jay Ehret of The Marketing Spot. As part of his work to help small businesses, Jay asked John and I questions surrounding all the hubbub regarding Word of Mouth (WOM) and Social Media. You’ll find some helpful stuff. John is the WOM expert who speaks and writes for …

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