Monthly Archive for: ‘April, 2011’

Brand Bearings Featured Image

Solving Problems: First Get Your Brand Bearings

At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow… and while they had goals in mind – a destination – they weren’t sure where they were! When we first discussed the challenge, it reminded me of a ship… at sea… unsure of its position. …

Read More

Good Presentation Should Only Be Susceptible To Only One Interpretation

You may have already heard this story in a project management or team-building session. It is told today as several people blindfolded… each standing at a different part of (but not knowing it is) an elephant. From their micro perspective each has a different interpretation. [click for larger view] Author Willard Brinton begins his book Graphic Presentation explaining — in …

Read More

Ideas Are Parasites

What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient, highly contagious. Once an idea has taken hold in the brain it’s almost impossible to eradicate. An idea that is fully formed, fully understood… that sticks! Right in there somewhere. [points to noggin]. Short dialogue from the 2010 movie Inception starring Leonardo DiCaprio, Joseph Gordon-Levitt …

Read More

Making Decisions With A Coin Toss

While it may be a nice way to choose who gets the last cupcake or which side of the field your team starts on, the coin flip can seem like a pretty flimsy way to make important decisions. But, what do you do when you’ve gathered all the possible data and know all the possible facts? At some point, it …

Read More

Next Presentation, Take Your Audience On A Hero’s Journey

A worker ventures forth from their common cube, into the conference room and your wonderful presentation. They are in wonder as you share how they can defeat the challenges the company faces. A decisive victory is won. Now a hero, they come back from this mysterious adventure with the power to bestow value for the customer.* A proper presentation should …

Read More