This cartoon by amazing marketing cartoonist Tom Fishburne and my headline - a quote from Jason Fox @LeeClowsBeard sums up why many companies are failing at innovation. It is amazing to see the solutions teams think-up in brainstorming/strategy sessions. The team [...]
I saw this ad today on Facebook, for Starbucks Blonde Roast Coffee. *sigh* In addition to being awkward to order: "I'd like a tall blonde with whip, please."It isn't helping Starbucks be remarkable, or stand out... It is causing them to [...]
Last Updated on 24 January 2013
POINT: Paul Williams There are two types of information that may be included in a Brand Style Guide. I’m going to refer to the entire package of tools as Brand Identity & Standards Guide. The [...]
Last Updated on 15 January 2013
POINT: John MooreA Brand Style Guide is important for businesses of all sizes. It’s a must have when working with outside vendors and with departments inside a company to ensure everyone is using the company’s [...]
Last Updated on 24 January 2013
POINT: Paul Williams Yes. And brands with big budgets can fail. But what’s considered large, anyhow? Dunkin’ Donuts will spend more to launch a single product than what Starbucks allocates for their total annual marketing [...]
Last Updated on 2 January 2013
POINT: Paul Williams A logo serves as a visual shortcut for your company and brand. In the olden days – before common people could read – shop keepers hung icons outside their storefronts. A shoe [...]