Monthly Archives: February 2013

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

POINT: John MooreHow someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand, price, and convenience are all important to consumers. [...]

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

Your Brand Style Guide is Built, Now What?

POINT: Paul Williams Nice work, you’ve put together all of your core identity and branding information in one spot! Now what? Think of your Brand Style Guide tools as you would any on-going core program of your company. These are the [...]

Your Brand Style Guide is Built, Now What?

How Rigid Should A Brand Style Guide Be?

Last Updated on 9 February 2013

POINT: John MooreA Brand Style Guide is essentially a internal communication compass. It provides guidance on how a business should communicate the Identity, Personality, and Authenticity of a brand. The rigidness to which a business [...]

How Rigid Should A Brand Style Guide Be?

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