Monthly Archive for: ‘February, 2013’

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

POINT: John Moore How someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand, price, and convenience are all important to consumers. Combining all three of these aspects separates winning businesses from losing businesses.

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Your Brand Style Guide is Built, Now What?

POINT: Paul Williams Nice work, you’ve put together all of your core identity and branding information in one spot! Now what? Think of your Brand Style Guide tools as you would any on-going core program of your company. These are the same tactics you should use for your Style Guide.

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How Rigid Should A Brand Style Guide Be?

POINT: John Moore A Brand Style Guide is essentially a internal communication compass. It provides guidance on how a business should communicate the Identity, Personality, and Authenticity of a brand. The rigidness to which a business should follow its communication compass depends upon the culture of the company.

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Get Sales-Driving Super Powers At

What do you do when you need the advice a professional marketer offers, but can’t afford professional marketer prices? We know how you feel… Your sales floor could be busier. Your dining room isn’t full. You know you need marketing activities to drive awareness and sales – but aren’t sure where to start and… can’t afford to pay someone thousands of dollars …

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