Monthly Archives: May 2013

What Role Do Promotions Play in Effective Marketing?

Last Updated on 30 May 2013

POINT: John MooreAbsolutely everything. For marketing to be effective, that is making the cash register ring, a business must promote its products and services. […]

What Role Do Promotions Play in Effective Marketing?

The Path To Amazing Runs Through Not-Yet-Amazing

"If you set your bar at "amazing," it's awfully difficult to start..." today writes Seth Godin. He continues... Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. [...]

The Path To Amazing Runs Through Not-Yet-Amazing

Do Brands Need to Be Marketed Differently Depending on Its Life Stage?

POINT: Paul Williams As we were taught in our marketing and business classes, there are four basic stages of life for products, services, and companies. I love the graph below - redrawn from the book Universal Principles of Design by Rockport [...]

Do Brands Need to Be Marketed Differently Depending on Its Life Stage?

Do all Marketing Activities need a Strong Call to Action?

POINT: Paul Williams Call now! Click now to sign-up! Subscribe today! Each of these is a call to action. We marketers put ’em everywhere. The call to action is the punctuation at the end of our advertising message sentence. Dear Customer, [...]

Do all Marketing Activities need a Strong Call to Action?
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