To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics). Sometimes, when brainstorming, people become attached to certain ideas. Or maybe there is an idea they’ve brought in …Read More
POINT: Paul Williams “It’s not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalty by giving it.” I love that quote from from “Managing the Customer Experience”Read More
How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store?
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products and programs and craft …Read More
We are all in a hurry with our businesses. We all want results immediately. Because of this, we often act immediately without taking the time to think-up alternate ideas or think thru the implications of what are about to do. Something is better than nothing, …Read More