Monthly Archive for: ‘January, 2014’

“What Great Brands Do” Virtual Book Tour

Today is Day 2 of the virtual book tour featuring What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn. Author and Customer Loyalty expert Jackie Huba kicked the tour off on Monday at her site with: Q&A with the author of new book, What Great Brands Do Tuesday (today) Phil …

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Cash Register

How does the Price of a Product Affect the Marketing Plan for the Product?

POINT: John Moore The price of a product doesn’t necessarily affect its marketing plan. Objectives still need to be set. Strategies must be identified. Tactics need to be developed. Constraints (budget & timing) must be listed. None of that changes with low-priced or high-priced products. What does change are the strategies and tactics needed, relative to how a product is …

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Top Posts of 2013

Happy New Year! As we look forward to creating new content in 2014, it’s fun and helpful to look back and see which posts from 2013 you found most interesting. Check out the top 8 most-read posts below! 1. Branding vs. Marketing: What’s the Difference? This “Point-Counterpoint” article from our Crackerjack Marketing Series touches on the key differences (and similarities) …

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