To the left:
The numbers indicate the months. The shovels indicate when it is best to plant. The flower icon indicates when they’ll bloom.

To the right:
It’s clear for me to understand how deep to plant the bulbs, how far apart to plant the bulbs and how tall the plants will grow.

Wow. All that, with just symbols. Extremely intuitive.

What about YOUR products?

How easy is it to use your products?

• Do you require elaborate instructions and translation?
• Do you use jargon, industry terms - or words and/or symbols customers immediately understand?
• How close are you to “one-step marketing?” Where your customers basically push a button to make it work?
• What can you do to fix this from here moving forward?

Expanded Description of Laundry Instructions

I’ll use the information provided by Clorox to decode how to clean this towel.

That first symbol on my towel tag indicates water temperature. It says 60 - that’s Celsius. That’s considered ‘hot.’

The second symbol is about bleaching. A black triangle with a crisscross through it means ‘do not bleach.’

The third symbol, an iron shape with three dots in it indicates that I may use a hot iron on the towel.

The fourth symbol, a circle with a P in it let’s me know there is free parking. No, I’m kidding. It obviously means that it can be dry cleaned with any solvent except trichlorethylene.

Finally, the square with the circle in it with the two dots indicates that I may dry this item a a high temperature.