I just started reading a book by Sam Horn called “Pop! Stand Out In Any Crowd” it is about creating messages that are Purposeful, Original, and Pithy… but I’ll be talking about that at a later time….
I thought it was cool that I came across a “can” of pop that stands out from the crowd.
Take a look…
I’ve got my business card behind the ‘can’ and you can see it is clear. Made of clear plastic instead of metal.
What a great way to package a beverage wanting to be different.
It’s flavored sparkling water… this was green apple, there was also an orange. It was delicious, crisp, and refreshing.
Using a clear package gives the impression that there is less “stuff” in it and that it is more pure… It looked more refreshing than the other choices…
Now that you’ve seen it… this type package makes sense… It’s basically a common plastic bottle, chopped off at the top with a can lid put onto it… But, it isn’t something you’d immediately think of… change the metal package to plastic.
I purchased this in Amsterdam. It is produced and packaged in the Netherlands… Let me know if you’ve seen this package in your market…
Is it still a can if it is not a can?
4 reactions so far ↓
(1) wildcard // Jun 26, 2007 at 9:47 pm
I’m from Hong Kong and have been reading your blog for a while.
A minor brand introduced similar kind of packaging (different brand, of course) almost 5 years back in Hong Kong.
It was very innovative then and made a lot of noise. Unfortunately, it was killed by Coca Coke later on…
(2) Paul (from Idea Sandbox) // Jun 27, 2007 at 5:35 am
Thanks for the information, Wildcard… Wow… that packaging has been around for five years… Where have *I* been!?
Thanks for being a regular reader… Let me know what problem solving, brand building, or remarkability challenges you have, and I’ll see how I can help!
(3) maria // Jul 2, 2008 at 4:06 am
what is the name of the packaging because i remember a girl having it that i knew and I really wanted to try one! so could you PLEASE tell me where I could find one.
(4) Paul // Jul 2, 2008 at 10:13 am
Maria… I purchased this in Amsterdam… at a vendor at the Albert Cuyp market to be precise.
I haven’t seen it anywhere else though.
Thanks for reading Idea Sandbox! - Paul
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