Mon, Mar 10th, 2008

What Do I Do?

One of the best way to capture great ideas is to carry a notebook with you at all times. For several years, I’ve tried always have something at hand to capture thoughts… In the past two years I’ve been exclusively using the Moleskine (mole-ay-skee-nay) journals.

In looking through them, I realized I have lots of great notes and scratchy drawings I’d like to share on this blog.

Some are inspirational, client notes, random ideas, and questions to pose to myself… until now.

I hope to share these with you on a regular basis…

Here goes my first installment.

What Do I Do That Adds…

I originally wrote this note to challenge what Idea Sandbox does for clients. It’s a quote from Tom Peter’s Face Company article “The Brand Called You.”

“What do I do that adds
remarkable, measurable, distinguished, distinctive value?”

This challenge is versatile as it can apply to a person equally as well as a brand, company, product or service.

It’s not simply being remarkable OR measurable OR distinguished or distinctive… it’s ALL of them…

  • remarkable - worthy of attention

  • measurable - able to be measured as such
  • distinguished - discernible difference
  • distinctive - being the only one with those characteristics

Later Peter’s adds, “What do you want to be famous for?”

I couldn’t resist showing off a photo of my pride and joy in the shot with my Moleskines.


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5 reactions so far ↓

  • (1) john Chandler // Mar 10, 2008 at 3:51 pm

    Look forward to it Paul. It raises a question for me — I’d love to hear sometime your processes for how you revisit the ideas you collect in your notebooks.

  • (2) Idea Sandbox Blog // Mar 11, 2008 at 2:12 pm

    Organizing Within Your Moleskine

    Yesterday I wrote about my sketches and thoughts I create in my Moleskine notebooks. Idea Sandbox reader John asked how I organize what’s in my Moleskine notebooks. I started to write and had more than a few comments… so I thought I’d make a post abo…

  • (3) Custom Blog Designs // Mar 17, 2008 at 7:28 pm

    I hope to have that many notebooks one day. Seeing your website has inspired me to actually get my first one setup and ready to take with me, so I thank you for making these posts :)

    I like that quote as well. Definitely looking forward to more posts like this.

  • (4) Maximum Customer Experience Blog // Mar 27, 2008 at 8:01 am

    What’s Hot Now: 39 Inspirations With Sticking Power

    Hot Trends in Customer Experience Colors, Themes, and Bandwagons to Jump On and Get Inspired By Having railed recently against the donts of dated design concepts, I couldnt leave you all hanging. Herewith, the ideas that are shaping business right

  • (5) Organizing Within Your Moleskine // Jun 9, 2008 at 10:19 pm

    [...] to Blog Home ← What Do I Do? Productive or Active? [...]

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