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Tuesday, June 10, 2008

4

Strategic Sweet Spot


According to Harvard Business Review the strategic sweet spot of a company is “where it meets customer’s needs in a way that rivals can’t, given the context in which it competes.
(Source: “Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad, Harvard Business Review, April 2008, page 89)

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4 reactions to “Strategic Sweet Spot”

  1. Paul says:
    June 11, 2008 at 1:31 pm

    Kelly… I actually created a graphic found in the printed version of the article. So I can’t take credit for the idea behind it, but rather re-working it to bring it to readers of Idea Sandbox!

    As always Kelly, thank you for your reactions and comments.

    Reply
  2. Kelly says:
    June 11, 2008 at 1:28 pm

    Paul,

    That graphic is great. The message is simple and true.

    Summed a ten page article (I’m guessing? I read a lot of HBR but I missed that one) up in about 300 pixels. Love it!

    Regards,

    Kelly

    Reply
  3. Simon says:
    July 5, 2008 at 6:23 pm

    hi Kelly, gday paul and feelow browsers

    Cheers, i actually had that same ahrvard business review version, and was half way thru a uni report n lost the damn thing, i found yours on the web, and hey presto… im back on fire.. up late, but mmm the joys of doing uni..

    Reply
  4. The Marketing Sweet Spot says:
    July 8, 2008 at 4:52 am

    [...] concept from Harvard Business Review [...]

    Reply

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