Thursday, July 3, 2008

Inform. Inspire. Entertain.

I’m a big Walt Disney fan and was recently watching a film featuring a preview of EPCOT Center before it opened in 1982.

Backed with pulsing electronic “futuristic” music from the 80s, the film builds excitement and features images of EPCOT Center being built in Orlando, Florida.

What stood out to me was the dedication speech given by Card Walker, the Disney Chairman of the Board.

“EPCOT Center celebrates human achievements and innovation born from imagination. We want to first entertain, then inform, and inspire all who come here. And above all, instill in our Guests a new sense of belief and pride in mankind’s ability to shape a world that offers real hope to people everywhere in the world.”

What Card said about “entertain, inform, and inspire” jumped out at me.

That’s what Idea Sandbox is about. But first to Inform, then Inspire, and finally Entertain.

I hope I meet these goals for you…

  • Inform you by providing relevant tools to help you (and your teams) think and work more creatively.
  • Inspire you with ideas and stories that you can apply to your life and business.
  • Entertain you with content that’s interesting, not dry. And presented in a way that’s fun to read.

Category: behind the scenes

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3 reactions so far ↓

  • (1) Paul R. Williams // Jul 3, 2008 at 12:59 pm

    Hi Paul…

    Great post! I was actually at your old Waltopia site a few days ago, refreshing myself on Walt’s last movie about the “REAL” EPCOT and wondering if there were still some unexplored ideas/concepts from that original concept floating around within the hallowed walls of Imagineering.

    Speaking of Disney…are you going to the PDMA International Conference at WDW in September? If you…or any of your readers are…Think For A Change was just listed as a Media Partner, and with that honor, I am able to offer you (and your readers) a 20% discount off of the registration fees if you use the priority code: MP08IC.

    Thanks for the great post and the continued great work on the Post2Post Book Tour!

    The Other Paul Williams

  • (2) Paul // Jul 3, 2008 at 7:29 pm

    Paul… thanks for your note… I actually no longer manage the Waltopia site. I’ve passed it on to a fellow Disney fan (in Paris) who is going to be taking care of it going forward.

    I’ve just finished listening to Walt’s biography on “tape” (mp3 actually) and it’s sad that the man’s final goal in life was to be known for something more than a mouse… that’s what his city of EPCOT was supposed to be.

    I think the Disney company feels they’ve honored Walt’s dream… or at least that’s the company line about it…

    Thanks for extending an invite… I’ll have to look into the conference for September! - Paul

  • (3) Tinu // Jul 3, 2008 at 8:29 pm

    I couldn’t even read the post yet. I’ve been paying attention to blog design as we come up with a new design that incorporates our company colors. And man. Your blog is stunning. The use of color makes what could have been ho-hum, just lovely.

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