Idea Sandbox

6 reactions

• 1.
  Einat Adar • Aug 13, 2008, 2:01 pm

  That’s a nice term, but what does it really mean?
  That the clothes are neither sophisticated haute couture, nor cool street clothes?
  To me, uni-brow sounds undistinguished and boring.

  I usually like your napkin wisdom shorts, but I can’t find the wisdom in this one. Could you please enlighten me?

• 2.
  Paul • Aug 13, 2008, 3:45 pm

  Einat…

  Thank you for reading Idea Sandbox and taking the time to comment.

  I agree this isn’t a traditional tidbit of wisdom like I typically prefer to provide via cocktail napkin…

  What I liked about this comment is how Amy D flipped the word uni-brow into something positive. Uni-brow, as you may know, is often a negative reference to the phenomonon of having, instead of two distict eyebrows (one over each eye) a single that connects across your brow.

  Bert, from Sesame Street, has a uni-brow.

  

  One could argue that your product shouldn’t try to be all things to all people… But I thought Amy D’s thought clever enough to share.

• 3.
  Einat Adar • Aug 14, 2008, 9:53 am

  Hi Paul,

  Thanks for the explanation. Now it’s clear why you chose this quote.

  I agree that Amy D’s saying is clever. But if uni-brow is to become a positive
  term, and more than a word-play, I think it should have actual value, something more “neither high nor low”.

  Perhaps I’m missing some cultural reference here, but based on her quote what would you associate with this term uni-brow (besides Bert of course)?

• 4.
  Paul • Aug 14, 2008, 10:53 am

  You’re right Einat… If Amy is serious about using uni-brow for more than just being silly/clever… She *should* define what “uni-brow wear” is. She may have even more success because it is *not* traditionally a positive term. “Did you see that woman? Her outfit is so uni-brow.”

  I would equate ‘uni-brow’ with the term ‘mullet.’ A mullet is considered a less-than-appealing hairstyle that - if you were smart enough to avoid - you would.

  In the U.S., where attention to body hair is high-priority, eyebrows that connect (on a woman or man) is considered uncivilized.

• 5.
  Einat Adar • Aug 14, 2008, 11:25 am

  Agreed that if Amy D can flip “uni-brow” it would be all the more exciting for being previously a negative term.

  It’s interesting that you picked this up, because her website and online profiles go in a different direction. The story she presents there is “I make the clothes myself”. And I think you identified a potential for something much more interesting.

• 6.
  AmyD • Aug 14, 2008, 2:11 pm

  Hi, Paul! Hi, Einat! I see what you are saying, Einat. It does sort of mean “neither” to me too.
  But the main thing I was getting at is that the words “high-brow” and “low-brow” are silly. They are vague, self-important terms to describe something in whatever light someone sees it. Also, it’s so serious. To me, clothes are meant to be worn. So I thought “uni-brow” sort of nixes the whole categorization. AND, reclaims something fun.
  I’m a seamstress, so please forgive my lack of eloquence in this area. One more thing, thank you so much for actually looking at my site! That is very nice of you!

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