Tuesday, Sep 2, 2008
Idea Sandbox “Burger King Tray Liner” Makes Chicago TV
The most popular post I’ve ever written for this blog was my July article about the Burger King Veg City tray liner.
WGN-9 Morning News in Chicago just ran a piece on the wacky tray liners and used the graphics from Idea Sandbox for their story. (hmmm…. with no credit to the source, though).
Here’s the clip:
I love how the news crew closes off this zany story with the blanket statement…
“Europeans are edgier… they go for… you know… anything!”
Thanks to Vorsatz13 for originally posting this on YouTube and for onionia for bringing it to my attention.
Topic(s): brand building
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One reaction so far
So much for a “regional” branding campaign :)
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