Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product.
Here we are again with a product-activated higher-tech idea. When Guinness is poured into a specially marked glass a QR (Quick Response) code is revealed.
AdWeek reports, when you scan the code with a smartphone it “tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.”
What’s sneaky is that a golden colored beer won’t work, it’s gotta be a dark beer like a Guinness.
And, they thought of everything… you can’t engage in the social media tools by scanning what you see here… it takes you to an unused URL. Despite my efforts to find a photo of an glass in use on the interweb, I had no luck.
Thanks AdWeek and Rebecca Murtagh the @VirtualMarketer
@BBDONY | @GuinnessIreland | Images from AdWeek.