Those who become a member of the Idea Sandbox “Sand for Your Inbox” eNewsletter are sent a custom, hand-crafted membership e-card… It literally offers creative license to think creatively and problem solve in remarkable ways.

Each time someone becomes a member - before I send the “welcome” message - I visit their website and try to [...]

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You are cordially invited to attend…
Word of Mouth Crash Course
Learn Word of Mouth Marketing
hosted by Andy Sernovitzat GasPedal Word of Mouth Marketing
July 30, 2008 | September 4, 2008
Chicago, Illinois
learn more and/or register
Idea Sandbox friend, and Word of Mouth (WOM) guru Andy Sernovitz is hosting a small-group, word of mouth, marketing seminar.
Usually he only offers private [...]

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I’m proud to share with you that Idea Sandbox has contributed to the Age of Conversation ‘08 book project. This is the second collaborative book spearheaded by Gavin Heaton and Drew McLellan. The first book featured over 100 writers talking about 1 topic. This edition features 237 “dream team” writers offering marketing insights and stories.
Not [...]

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It was a year ago I posted my first article on the MarketingProfs DailyFix blog.
I’m not sure if Idea Sandbox readers know there’s another source of brand building, creative problem solving, and remarkability-related nuggets out there?
Some of the posts on DailyFix are updated versions of classic Idea Sandbox material, but the most are brand new [...]

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Bumped into a really neat restaurant concept in Paris - La Ferme. (Translates from French to English as “The Farm”).
[click for larger view]
They specialize in healthy, organic* foods (*called “bio” in Europe). Their logo is a quirky uddered cow.
Signage in-store states they’re about being “Natural, Artesianal, and Original.”

I tried but couldn’t find a website for [...]

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For those of you working in or near the retail industry - especially in marketing, it’s a smart idea to keep track of the consumer promotions, business performance, and major changes in the competition and the rest of your industry. The folks at the Idea Sandbox Institute have provided these links to help you stay [...]

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We write to communicate. I’m not the bestest writer so any tips or suggestions I find that I may use to make writing easier and more effective - the better.
Here are a few links I’ve recently discovered (many using, StumbleUpon). StumbleUpon let’s you ‘channel surf’ the internet for topics interesting to you. BBC World explains [...]

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Went to find a book this morning and was greeted with what you see below in the middle of my Amazon page. A plog entry!
That’s Ben McConnell co-author of “Creating Customer Evangelists” AND… a good friend!
Nice work Ben!
If you don’t see Ben’s post when you log into Amazon, you can view the whole post here.

I [...]

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It’s not as often we Mac folks get a Mac-only application that can make PC users drool… But Delicious Library is one of them.
This catalog software stores a record of your books, DVDs and games
on your Mac. But not just in list form… It shows you the book covers
merchandised on swanky wooden shelves… It’s a [...]

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