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Iconfactory… I’m glad their site is down…

Have you ever navigated a website to find it down because of repairs, upgrade or error? Typically disappointing, huh?

Well, tonight I went to visit one of my favorite websites the iconfactory. (

iconfactory logo

They are in the midst of reworking their website… but instead of being greeted with static, staid text… they have a QuickTime animation (in the style of their site) that progressively illustrates the process of their re-working.

It appears that their process is going to take 6 days as they have 6 different movies to watch. Today (as of Thursday July 27) they are on day 4.

iconfactory image
[A snapshot of their site]

Instead of being upset that I can’t access what I needed from their site… I can’t wait until tomorrow to see the next segment of the movie!

How can you do this for your customers? How can you turn a negative situation into a positive and exceed expectations – even though you may be delivering bad news?

Iconfactory posts thousands of icon collection designed by folks from all over the world – an amazing collection.

Here’s the link to Day 1… I recommend watching all of the movies… and re-visit the site once it’s complete.

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