It’s important to pay attention to the points of contact you have with your customers. These are known as customer touchpoints.
These are all the times/places when you or your business comes in contact with customers or potential customers.
A simple way Idea Sandbox may connect is illustrated below.
I’ve divided these points into four phases…
- Unaware – unaware of Idea Sandbox
- Potential – potential client
- Client – client
- and back to Potential…
Each of these phases a (potential) client