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Points of Contact

It’s important to pay attention to the points of contact you have with your customers. These are known as customer touchpoints.

These are all the times/places when you or your business comes in contact with customers or potential customers.

A simple way Idea Sandbox may connect is illustrated below.


I’ve divided these points into four phases…

  1. Unaware – unaware of Idea Sandbox
  2. Potential – potential client
  3. Client – client
  4. and back to Potential…

    Each of these phases a (potential) client

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