Imitation Isn’t Always Flattering
While they say “imitation is the sincerest form of flattery” – a poor imitation isn’t much of a compliment.
Pictured below is a StarBox Coffe shop in Tirana, Albania, sent to me by my friend Jasper.
Here is a shot I found on Flickr of the same place.
I think most consumers could tell the difference between a genuine Starbucks and StarBox.
Besides, if Starbucks couldn’t win a court case in ’07 against South Korea’s Starpreya Coffee for trademark infringement – which uses the logo below – I don’t think StarBox Coffe needs to worry.