Pop Stands Out In A Crowd

I just started reading a book by Sam Horn called “Pop! Stand Out In Any Crowd” it is about creating messages that are Purposeful, Original, and Pithy… but I’ll be talking about that at a later time….

I thought it was cool that I came across a “can” of pop that stands out from the crowd.

Take a look…

Clear Soda Can
I’ve got my business card behind the ‘can, ‘ and you can see it is clear. Made of clear plastic instead of metal.

What a great way to package a beverage wanting to be different.

It’s flavored sparkling water. This was green apple; there was also an orange. It was delicious, crisp, and refreshing.

Using a clear package gives the impression that there is less “stuff” in it and that it is purer.┬áIt looked more refreshing than the other choices…

Now that you’ve seen it… this type package makes sense… It’s a common plastic bottle, chopped off at the top with a can lid put onto it… But, it isn’t something you’d immediately think of… change the metal package to plastic.

I purchased this in Amsterdam. It is produced and packaged in the Netherlands… Let me know if you’ve seen this package in your market…

Is it still a can if it is not a can?