Idea Sandbox

Welcome!

Below you will find posts about the Idea Sandbox Post2Post Virtual Book Tour. Use the links above to navigate to key Post2Post topics:

• About Post2Post,
• the Schedule,
• and more information about Participating in Post2Post as a blogger or author.

Be sure to check out this week’s virtual book tour featuring the new book “The Innovator’s Guide to Growth“ by Anthony, Johnson, Sinfield & Altman.

The authors spent the past five days speaking with a different blogger each day. Each post in the tour provides a different perspective about the book.

Read the posts. Buy the book!

If you haven’t already, check out the interesting interview at Gordon Graham’s site Broken Bulbs: Innovation blog. He speaks with the authors of the new book Innovator’s Guide to Growth as part of the Post2Post Virtual Book Tour.

Tomorrow (Tue. 23 Sept), the conversation continues at Greg Daines’ Ideanomics site.

Great interviews, a great book.

If you missed the virtual book tour featuring the marketing cartoon book “This One Time At Brand Camp” it’s not too late!

The full schedule is listed below. The tour featured an awesome line-up of interviewers/bloggers!

Thank you to Tom for taking his time to provide interviews and copies of his book. And thank you to Chris, Ben (and Jackie), John, Dan, and Seth for their time interviewing and posting.

They’ve provided us with some great behind-the-scenes on how Tom gets ideas for his strips as well as his perspective on marketing and branding!

Finally, you can check out upcoming Post2Post Virtual Book Tours here!

When Jackie Huba* (from Church of the Customer) tipped me off that Tom Fishburne had a new book coming out filled with more of his clever marketing cartoons, I immediately thunk two thoughts…

(1) I gotta get Tom and This One Time At Brand Camp on the Post2Post Virtual Book Tour.

(2) And, how cool would it be to have Dan Roam, author of the best selling book The Back of the Napkin (all about using images to tell the story), review and talk about Tom’s book filled with images telling a story?!

Lucky for all of us they both agreed, and today not only does Dan provide a traditional interview with Tom… but also provides a ‘back of the napkin’ style review of the book. Brilliant.

You’ll enjoy the book tour post at Dan’s Back of the Napkin blog.

*Jackie also wrote the forward to This One Time At Brand Camp

Day 2 Post2Post Tour: “This One Time At Brand Camp”

The virtual book tour continues today at the Church of the Customer Blog. Ben McConnell poses 10 great questions to author Tom Fishburne about his marketing, branding, and his cartoons.

And tomorrow, the tour continues at Brand Autopsy by John Moore.

Enjoy today’s post, come back for tomorrow’s!

The Post2Post Virtual Book Tour featuring Tom Fishburne’s latest book, This One Time At Brand Camp: Marketing Cartoons by Tom Fishburne” begins on

Here are your five reasons for following along…

(1) Chris Wilson,
(2) Jackie Huba & (3) Ben McConnell,
(4) John Moore,
(5) Dan Roam, and
(6) Seth Godin

Each will be posting about Tom’s book!

Here’s the full schedule…

Site	Date
Marketing Fresh Peel by Chris Wilson	Mon, Aug. 25
Church of the Customer Blog by Jackie Huba & Ben McConnell	Tue, Aug. 26
Brand Autopsy by John Moore	Wed, Aug. 27
Digital Roam blog by Dan Roam	Thur, Aug. 28
Seth’s Blog by Seth Godin	Fri, Aug. 29

Today is the last stop for the virtual book tour featuring the business novel Jack’s Notebook, by Gregg Fraley. Andrew Clark provides his impression of the book and shares an engaging exchange he had with Gregg.

You can read the entire tour here!

If you would like to participate as a blogger in future Post2Post Virtual Book Tours, visit our participation link and provide your details!

Fans of the marketing cartoonist Tom Fishburne will be excited to learn he’s got a new book coming out in September called, This One Time At Brand Camp: Marketing Cartoons By Tom Fishburne.

I’m especially excited to let you know that Tom will be participating in the Post2Post Virtual Book Tour so you can get a preview with Tom and some behind-the-scenes information about him and the book. (I’ve got some pretty sweet bloggers lining up for this tour).

I’ll be following up soon with more details.

In the meantime… visit Tom’s site and enjoy some of his, what I consider, ‘funny cartoons that are so spot-on they’re almost not funny.’

Here’s one from his blog called “Process Pendulum.”

Today kicks off the first day of the Post2Post Virtual Book Tour featuring Gregg Fraley’s business novel “Jack’s Notebook.”

The folks at Education Innovation start the conversation today and then the dialogue moves to The Naked Idea tomorrow (Tue. 15 July).

Enjoy learning about this cool book!