Last Updated on 11 August 2019

At Idea Sandbox we talk a lot about being childlike and using your imagination… how solving problems is about creativity and how creativity is driven by your ability to imagine new ideas…

I found this interesting bit about being more like a child in Rob Eastaway’s book, “Out of the Box: 101 Ideas for Thinking Creatively

Adults are often overly concerned about thinking and saying what they’re expected to think rather than what they really think. Young children have a refreshing honesty about them, and divert their energy to new things that excite them.

He continues to say that there are three stages of life:

From 0 to 4 years old is the “Why not?” stage.
From 5 to 11 years old is the “Why?” stage.
From 12 onward is the “Because” stage.

This because stage is where we start to conform to adulthood and lose the “curiosity and wonder about the world that leads us to ask those crucial questions, “Why?” and “Why Not?”

To be more creative, you need to recapture some of the behavior of your childhood.