Meatball Sundae Virtual Book Tour, Day 3: Brand Mix with Martin Bishop
Be sure to check out today’s stop on the Post2Post Book Tour – Brand Mix by Martin Bishop. He continues the tour with Seth Godin’s new book, Meatball Sundae.
by Martin Bishop
Martin and Seth discussed a series of questions…
Getting into the game
What about branding?
What would Josiah do?
Ralph Lauren – a meatball sandwich?
How long have they got?
You will also enjoy Martin’s ideas inspired in reading Meatball Sundae. Here are his thoughts…
- The consumer’s voice – It’s louder than it used to be and how I used mine
- Get your story straight – How Circuit City didn’t
- Blogs – An example of local government getting in on the act
- The role of innovation – A lifeline for big companies?
Be sure to check out all the sites participating in this tour…
Monday 14 – Brand Autopsy
Tuesday 15 – Make It Great!
Wednesday 16 – Brand Mix
Thursday 17 – SpinningSilk Multimedia
Friday 18 – 800-CEO-READ Blog