"POW! Right Between The Eyes!" Course-book for Surprise U: The Institute of Higher Expectations

It’s Andy Nulman “POW!” week at Idea Sandbox. POW because we’re featuring Andy’s book POW! Right Between The Eyes as part of the Post2Post Virtual Book Tour.

Instead of blending in with the crowd, Andy teaches us how to stand out, using SURPRISE as the tactic to attract attention to our product, company, or brand. Surprise can help you be remarkable.

Today: First Stop

The tour officially kicked off today at the Catch Your Limit Blog with a stand-out post by Jeff Brainard.

Tomorrow: Tuesday

The tour continues on Tuesday the 19th at the Brand As Business Bites site with Denise Yahn.

See you there!