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Category Archive for: ‘Sand for Your Inbox’

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7 Steps To Build Your Annual Plan Like A Pro

It is the time of year again when we start thinking about next year… The plans, programs, and activities that will allow us to meet and exceed our 2016 goals. We at Idea Sandbox like to approach nearly any type of planning as if it were a road trip. Like a road trip, you need to figure out: Where you …

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It Pays To Be Different

Differentiation. *Bleck* Differentiation has become one of those marketing buzz words we hear too often. So frequently, the term seems to have lost its meaning. Nevertheless, it is a fundamental concept. I prefer the term “remarkability.” Doing the things that cause people to make remarks about you – literally being remarkable. There’s a great quote in the book Do Purpose: Why Brands With …

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12 Tips For Successful In-Store Events

No matter what you call them… your customers, clients, consumers or participants – they are all Guests when they visit your location. Being a great host to those visiting your location is no different from entertaining friends and neighbors at your house. While we do think about details when planning a big event at home, as restaurant and retail owners, …

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My Starbucks Rewards

Go Beyond Customer Rewards, Create Loyalty

Sand for Your Inbox December 2013 We all want our customers to return to us. In a moment of choice, we hope they would choose us again over a competitor. That they’ll be loyal to us. Google will provide you with thousands of ideas for both reward and loyalty programs. You’ll find the terms Reward and Loyalty used interchangeably. This …

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Forget The Extra Mile, Just Go The Extra Steps

Sand for Your Inbox July 2013 We want great experiences from those with whom we do business. Our customers want the same from us. However, sometimes our focus on “going the extra mile” for our customers causes us to neglect the basics. For example, Starbucks Coffee has gone the “extra mile” by offering a smartphone app that allows customers to …

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What Is Your Competition Doing?

Do you know how well your business compares to your competition? More specifically, when it comes to how well you deliver Customer Service and Product & Service Offerings; how comparatively innovative you are? Also, beyond your competition, how do you compare with others in your industry? Or, how well do you compare in these categories to any business? I know… …

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Innovation Is A Phenomenon, Not A Strategy

Innovation isn’t something you do; it is something that happens – a result. To be “innovative”, you have to focus on the things that create that result, not the result itself. We can’t directly control what is considered innovative no more than a director can guarantee their movie will be Oscar Award-winning or an ad agency can get their video …

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A "Complete Sentence" Creates A Complete Strategy

To obtain the best results from our marketing plans, we need to make sure our approach is well-thought and complete. This is especially true of trending marketing tactics, (i.e., social media and discount coupon sites).

 We feel pressure to use these because they are popular and we’re worried about missing out. But, how do you determine what tactics best suit …

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The One Question You Need To Solve Business Challenges

When business isn’t running as we’d like, it is easy to become fixated on end results. “If we could just drive sales….” “If we could just get more traffic…” While these results are important, what we really need is the how. The strategies, tactics, and action steps that will get us to the end results. Team members repeating “I need …

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Achieve Goals + Resolutions With Bite-Sized Chunks

Have you ever tried to put together a jigsaw puzzle with 500 or 1,000 pieces? It takes a while… And, needs to be done in more than one sitting. One of the reasons we miss achieving goals, New Year’s resolutions, and business strategies is that we try to accomplish too much at once. We approach the 1,000-piece goal as if it can …

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