Get Your Brand Bearings

Sand for Your Inbox
April 2011

At times, has your company or team ever felt lost at sea?

I recently built an exercise for a company that was ready to grow… and while they had goals in mind – a destination – they weren’t sure where they were! When we first discussed the challenge, it reminded me of a ship… at sea… unsure of its position.

Without knowing where you are, even with a specific destination established, you won’t know the right way to head.

The first step for their growth was to determine where they were. The free booklet linked below is the step-by-step workshop I built for that team. It’s called “Get Your Brand Bearings.” The link below will take you to the download page!

Get Your Brand Bearings:
Strategy Session Workshop
While this example is for a brand, you could easily use it to measure the status of a product, service, process, customers, employees… Nearly anything!

And, oh… the company put this process to use and the results are a key part of their strategic growth plans. I hope you find it helpful too!

Paul Williams
brainstormer, Idea Sandbox
Twitter: @IdeaSandbox