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How to Be Different: “Create A Contagion”

The crux of Guy Kawasaki’s book “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” is about turning ideas into action! In chapter 9, “The Art of Branding,” Guy offers advice on how to create a remarkable product or brand. Who: Guy Kawasaki What: “Create A Contagion”* What is it? Create “something contagious that infects people …

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