March 2008

What Do I Do?

By | 2010-09-22T22:27:27+00:00 10 March 2008|Categories: create, SandBlog, solve, think|Tags: , , , |

One of the best way to capture great ideas is to carry a notebook with you at all times. For several years, I’ve tried always have something at hand to capture thoughts… In the past two years I’ve been exclusively using the Moleskine (mole-ay-skee-nay) journals.

In looking through them, I realized I have lots of great notes and scratchy drawings I’d like to share on this blog.

Some are inspirational, client notes, random ideas, and questions to pose to myself… until now.

I hope to share these with you on a regular basis…

Here goes my first installment.

What Do I Do That Adds…

I originally wrote this note to challenge what Idea Sandbox does for clients. It’s a quote from Tom Peter’s Face Company article “The Brand Called You.”

“What do I do that adds
remarkable, measurable, distinguished, distinctive value?”

This challenge is versatile as it can apply to a person equally as well as a brand, company, product or service.

It’s not simply being remarkable OR measurable OR distinguished or distinctive… it’s ALL of them…

  • remarkable – worthy of attention
  • measurable – able to be measured as such
  • distinguished – discernible difference
  • distinctive – being the only one with those characteristics

Later Peter’s adds, “What do you want to be famous for?”

I couldn’t resist showing off a photo of my pride and joy in the shot with my Moleskines.

December 2006

How to Be Different: Create “Wow!”

By | 2017-03-01T11:57:27+00:00 12 December 2006|Categories: create, grow, SandBlog, solve, think|Tags: , , , , |

How do you break your company or product away from the pack of sameness?

Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness… Here are some thoughts by Tom Peters…


Tom Peters



What is it?

Wow is “stepping out (individuals at all levels in a firm and independent contractors) and standing out (corporations and organizations) from the growing crowd of look-alikes. Being average has never had much appeal. Better to fail with flair in pursuit of something neat…”

How is is done?

Tom offers 210 stories – some short, some long – which are examples of people and companies doing WOW things… While Tom doesn’t offer step-by-step instructions on creating a WOW idea, you will be inspired by his examples. Examples are arranged into these chapters:

  • Starters
  • Getting Things Done
  • Milk, Cookies and Managing People
  • Pens, Toilets, and Businesses That Do It Differently
  • Just Say No to Commodities (And Yes to Free Spirits)
  • Breaking the Mold
  • The Wacky World (or [mostly] what have you done about Asia today?)
  • Searching for the Diversity Advantage
  • Tomorrow’s Strange Enterprises
  • Entrepreneurs’ Dreams
  • Lists!
  • Attaining Perpetual Adolescence
  • Parting Shots

Check Out



Articles by Tom Peters in Fast Company Magazine
(Don’t let the dates of 1999 dissuade you – this writing is just as relevant today as it was then)

Next post, Doug Hall and Dramatic Difference