All Posts Tagged Tag: ‘Tom Peters’

What Do I Do?

One of the best way to capture great ideas is to carry a notebook with you at all times. For several years, I’ve tried always have something at hand to capture thoughts… In the past two years I’ve been exclusively using the Moleskine (mole-ay-skee-nay) journals. In looking through them, I realized I have lots of great notes and scratchy drawings …

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How to Be Different: Create “Wow!”

How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness… Here are some thoughts by Tom Peters… Who: Tom Peters What: “WOW!” What is it? Wow is “stepping out (individuals at all levels in a firm …

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