All Posts Tagged Tag: ‘brainstorming’

Begin At The End, For Better Strategy

One of the best starting points for a strategy session is at the end of it. Starting by clearly expressing what the end results should be, serves as a clear target for participants to aim for. I’m talking about more than the objective, but what the experience will be for customers and employees. The sketch below was in my planning …

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Sponge Vs Filter1

Brainstorming: Sponge Versus Sieve

One of the reasons we find brainstorming intimidating is that some people are better than others in squeezing ideas out of their heads. These people – while amazing because they seem to have magical powers and some conduit to divine inspiration – make the rest of us feel stupid and doubt our creative ability. Why can’t I pop out ideas …

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Top Posts of 2013

Happy New Year! As we look forward to creating new content in 2014, it’s fun and helpful to look back and see which posts from 2013 you found most interesting. Check out the top 8 most-read posts below! 1. Branding vs. Marketing: What’s the Difference? This “Point-Counterpoint” article from our Crackerjack Marketing Series touches on the key differences (and similarities) …

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Seth Godin Says: How To Run A Problem-Solving Meeting

Here’s a complete rip-off of today’s post from Seth Godin. Great to have Seth playing in my sandbox. This is a special sort of get together, similar to the meeting where you organize people to figure out the best way to take advantage of an opportunity. In both cases, amateurs usually run the meetings, and the group often fails to …

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Compartmentalize: Brainstorm Like a School Lunch Tray

Most brainstorm sessions start with the meeting lead proclaiming, “Okay guys… think out of the box and remember, there are no bad ideas!” We say “there are no bad ideas” before we brainstorm the same way we say “bless you” after someone sneezes. No one is sure why anymore, but it is polite. For sneezing? We used to believe when someone …

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Drive Innovation: Suggest Ideas, Don’t Propose Them

How something is presented has an effect on how it is received. Rocket science!? No, it is common sense. Yet, we sometimes neglect the subtleties of presentation and persuasion… especially when we are excited about an idea or innovation. So many innovative ideas get quashed early – never making it off the whiteboard. Not because the ideas were bad, but …

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Brainstorming Isn’t Broken, Our Approach Is

I recently read a blog article that all but declared brainstorming broken and worthless. And, in the comments that followed, a few people disagreed… a few people agreed. One of the comments even explained ‘fifty years of research shows brainstorming kills ideas‘. Many brainstorming sessions are awful. They’re run so poorly they waste time and money. Nevertheless, declaring brainstorming broken …

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Brainstorm Brief For Better Meetings

How would you like your brainstorm and strategy meetings to be more productive and efficient? I got to thinking… we use a Creative Brief to provide background and clearly outline deliverables surrounding design projects… There should be a Brainstorm Brief to serve the same purpose for strategy and brainstorming meetings! So I created one. The link below will let you …

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Making Meetings More Expensive, Might Make Them Cost Less

While I wouldn’t brand myself a meeting fairie, per se… Seth does a great job wrote today… What would happen if your organization hired a meeting fairie? The fairie’s job would be to ensure that meetings were short, efficient and effective. He would focus on: Getting precisely the right people invited, but no others. Making the meeting start right on …

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The Way We Book Meetings Is Broken

There is something seriously wrong with the way we rent meeting space. Does anyone else notice it? Problem No. 1 We don’t care where we meet. Standard practice for an off-site meeting is to pick a city then ask the admin or specialist to ring up a few hotels to book rooms for the team and then book a meeting …

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