POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]
John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee." Although... [...]
Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy), who saw it on the website of [...]
In the previous post in this series I shared Seth Godin's idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book "Free Prize Inside" and an expanded explanation of "remarkability... Who: [...]