@BrandAutopsy

How Valuable are Loyalty Programs? What’s Needed to Make them Successful?

POINT: Paul Williams “It’s not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalty by giving it.”  I love that quote from from “Managing the Customer Experience” […]

How Valuable are Loyalty Programs? What’s Needed to Make them Successful?

What are Key Components to Include in a Brand Style Guide?

POINT: Paul Williams There are two types of information that may be included in a Brand Style Guide. I’m going to refer to the entire package of tools as Brand Identity & Standards Guide. The first type of information has to [...]

What are Key Components to Include in a Brand Style Guide?