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All Posts Tagged Tag: ‘Creative Problem Solving’

Creativity Is More Practice Than Magic

As problem solvers our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic, and build community. These challenges, and others, are solved through our ability to combine ideas in new and meaningful ways. That’s creativity. Creativity is sparked by our imagination. Unfortunately, most of us have been conditioned …

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Creative Problem Solving To Be Innovative

Whenever we have a challenge – a client problem, trying to generate a new idea, developing strategy – we rely on the key steps below to solve our problem, creatively. We use this creative problem solving process to create ideas that we hope become an innovation. Stay Informed -Stay Informed of your own business, of your customers, of your industry, …

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Innovation Is A Phenomenon, Not A Strategy

Innovation isn’t something you do; it is something that happens – a result. To be “innovative”, you have to focus on the things that create that result, not the result itself. We can’t directly control what is considered innovative no more than a director can guarantee their movie will be Oscar Award-winning or an ad agency can get their video …

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Tips To Be More Creative And Better At Problem Solving

I hope your week is off to a great start. I thought you might like to read two recent interviews featuring Idea Sandbox and our approach to creativity and problem solving. They were conducted just a few weeks ago. I hope you’ll be able to take a few tips from these articles to put them to use yourself. The first …

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Difference Between Artistic & Creative Ability

Sometimes we confuse artistic ability with creativity. If I can’t paint or draw, I’m not creative. Artistic ability includes skills and talent to create fine works of art: painting, drawing, sculpting, musical composition, etc. Creativity ability is the skill and talent to use our imagination to create and solve. A better artist is creative. But, you don’t have to be …

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Better Brainstorming Mad Lib

Leonard Stern, the inventor of the “World’s Greatest Word Game” Mad Libs, passed away today at the age of 88. In his honor, I’ve created an “Better Brainstorming” Mad Lib. Mad Libs – as a creativity tool – always provided immediate benefits of being creative and imaginative. I loved that about Mad Libs. The more creative you were with your …

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The Person With The Best Imagination Wins

Einstein once said, “imagination is better than knowledge.” It is more important to see possibilities than to know the facts. Dan Roam, in his book Unfolding the Napkin, wrote: “Problems don’t get solved by the smartest or the fastest or the strongest; they get solved by the one who sees the possibilities.” Dan also added… “Yes, we need to have …

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How To Manage Problems You Can’t Fix

Problems. Challenges. Opportunities. Whatever you call them at your company, we want them fixed. Our gut reaction is – come hell or high water – to find a solution. However, there are times when there is no fix… You’re stuck with it. For example, your business may be experiencing a challenge with the current “economic condition” in the United States. …

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Hop Aboard The Brainstorming Roller Coaster

Thought you’d like to see this sketch I found in my picture folder. It’s a simple (if not silly) way to plot how, during the brainstorming process, there is shift up and down between gathering many ideas to narrowing to fewer ideas. [click for larger view] The technical terms for these thinking styles is divergent production (going in different, many …

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Driving Trial To Drive Sales

Mocha Valencia Frappuccino, was the one of the new beverages in the summer of 2002 at Starbucks Coffee. I was the marketing manager in charge of the summer promotion. The beverage team described the taste profile like eating pieces of “chocolate orange” – like that made by Terry’s. (Which is interesting – because Terry’s Chocolate Orange wasn’t / isn’t a …

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