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All Posts Tagged Tag: ‘Customer Experience’

Knock Socks Off

Delight Your Customers: Be a Sock-Knocker-Offer

Have you ever wished someone… Or perhaps someone has offered you the words of encouragement… “Knock their socks off!” It means to wow or amaze someone. To go beyond what is expected. The saying originates from boxing – when you bop your opponent so hard, you nearly knock them out of their socks. Unfortunately – and far too often – …

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Vending Machine Featured Image

Starbucks App Is Slick, But Reduces Customers To Transactions

It is an ultimate convenience that you can pre-order Starbucks from your phone. Tap your order into your phone, walk in and pick up your beverage. It is paid for and you skip the line. To some operators, I’ll bet this sounds like the perfect set-up…just take the customer’s money and hand them a product. Starbucks can get away with …

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12 Tips For Successful In-Store Events

No matter what you call them… your customers, clients, consumers or participants – they are all Guests when they visit your location. Being a great host to those visiting your location is no different from entertaining friends and neighbors at your house. While we do think about details when planning a big event at home, as restaurant and retail owners, …

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Water

Forget The Extra Mile, Just Go The Extra Steps

Sand for Your Inbox July 2013 We want great experiences from those with whom we do business. Our customers want the same from us. However, sometimes our focus on “going the extra mile” for our customers causes us to neglect the basics. For example, Starbucks Coffee has gone the “extra mile” by offering a smartphone app that allows customers to …

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The Fine Print 580x250

New Seasons Market, The Best Fine Print… Ever!

Once in a while you come across a business that “gets it.” They just get how to make their customers happy. They cut through the red tape and bullroar because it just makes sense to put people first. A remarkable example is New Seasons Market the Portland, Oregon-based grocery store @NewSeasons that call themselves The Friendliest Store In Town. And, …

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Seattle’s Best Coffee Announces Cart, But Where’s The Horse?

On Wednesday May 12th, Seattle’s Best Coffee, announced the beginning of their “brand transformation” with a new logo that (as they put it) matches their “optimist outlook and simplified approach to great coffee experiences.” Over the next months and years, they plan to “show up in new ways and different places. Places where great coffee should be.” This tactic is …

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Environmental Integration: Satellite Dish Disguise

Over the past several years, I’ve had the good fortune to be able travel around Europe. I’ve taken tens of thousands of pictures. I love this shot below. Terra cotta roof tiles, and lush, greens hills a patchwork alternating vineyards and olive groves. This is Vinci, Italy. Where Leonardo was born and grew up – you know – Leonardo da …

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