Customer Experience

Delight Your Customers: Be a Sock-Knocker-Offer

Have you ever wished someone… Or perhaps someone has offered you the words of encouragement… “Knock their socks off!” It means to wow or amaze someone. To go beyond what is expected. The saying originates from boxing – when you bop [...]

Delight Your Customers: Be a Sock-Knocker-Offer

Starbucks App Is Slick, But Reduces Customers To Transactions

It is an ultimate convenience that you can pre-order Starbucks from your phone. Tap your order into your phone, walk in and pick up your beverage. It is paid for and you skip the line. To some operators, I’ll bet this [...]

Starbucks App Is Slick, But Reduces Customers To Transactions

12 Tips For Successful In-Store Events

No matter what you call them... your customers, clients, consumers or participants - they are all Guests when they visit your location. Being a great host to those visiting your location is no different from entertaining friends and neighbors at your [...]

12 Tips For Successful In-Store Events

Forget The Extra Mile, Just Go The Extra Steps

We want great experiences from those with whom we do business. Our customers want the same from us. However, sometimes our focus on "going the extra mile" for our customers causes us to neglect the basics. For example, Starbucks Coffee has [...]

Forget The Extra Mile, Just Go The Extra Steps

New Seasons Market, The Best Fine Print… Ever!

Once in a while you come across a business that "gets it." They just get how to make their customers happy. They cut through the red tape and bullroar because it just makes sense to put people first. A remarkable example [...]

New Seasons Market, The Best Fine Print… Ever!

Environmental Integration: Satellite Dish Disguise

Over the past several years, I've had the good fortune to be able travel around Europe. I've taken tens of thousands of pictures. I love this shot below. Terra cotta roof tiles, and lush, greens hills a patchwork alternating vineyards and [...]

Environmental Integration: Satellite Dish Disguise
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