dramatic difference

Be Remarkable Via Pricing Strategy

Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your [...]

Be Remarkable Via Pricing Strategy

How to Be Different: Offer “Dramatic Difference”

Not just different, but dramatically different is what Doug Hall prescribes... Who: Doug Hall Inventor, author, consultant, and recent judge on the ABC television network show "American Inventor." What: "Dramatic Difference" What is it?: Your job is to create a MONOPOLY. [...]

How to Be Different: Offer “Dramatic Difference”
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