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How To Be Cooler Than Your Competition

Alexander Calderwood, co-foudner of the Ace Hotel, was interviewed in the ’10 issue of Entrepreneur magazine. In addition to an interesting article, reporter Jennifer Wang summarized Calderwood’s philosophy on how to be cooler than the competition. Three years later the Ace is just as cool. Here’s the advice: 1. Create intimacy. There’s a right size for every company, so find your sweet spot. …

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