September 2017

Three Simple Decision-Making Tools

By | 2017-09-18T23:05:44+00:00 12 September 2017|Categories: SandBlog, solve|Tags: , , , , , |

We make decisions all the time. Big ones, small ones, easy and challenging. Making the right choice can be obvious, and sometimes it requires time invested in thought. Luckily we have simple tools to help.

(1) Pro & Con

First, the basic Pro and Con list. A list of the good and bad aspects of a particular choice.

If listing alone doesn’t help you make the decision, consider a Pro and Con list with scores.

(2) Scored Pro & Con

You can add a numerical weight of importance to your pro/con list. For example, a pro with a weight of 5 is more important than a pro (or con) of 1.

Scoring your list changes it from ‘which side has more thoughts’ to ‘which side is more critical.’ Add up your scores and see which side comes out stronger.

(3) PMI Method

A third way to examine choices is the PMI Method, invented by Edward de Bono. PMI is an acronym for Plus, Minus, Interesting. It takes the Scored Pro & Con a step further by forcing us to think about “what is interesting” about the choice.

  • Plus are the pros. What’s good about the idea.
  • Minus are the cons, the bad points of the idea. And finally,
  • Interesting. What is interesting? What are the possibilities?

This chart is especially handy when brainstorming and you have ideas that are not a pro or a con. Rather, ideas interesting to think about. To calculate your PMI score add up your (Plus) + (Minus) + (Interesting) scores. Items in the “interesting” column can score as a plus or a minus depending on the implication of the thought.

In the example above, the plus score added up to +13, the minus -12, and the interesting column was +3. Added together this idea scores a +4.

While it is easy to think-up why we like or don’t like something, we don’t usually think about it from the perspective of what is interesting about the idea. Using PMI encourages exploration of possibilities that arise from thinking about it from three directions. It enlarges our view of the situation.

Project Stuck? Try Using A “Black Box.”

By | 2017-09-10T18:44:23+00:00 5 September 2017|Categories: SandBlog, think|Tags: , , , |

When a scientist or engineer designs a new process, they run into many unknowns. You can expect that when creating something from scratch. However, they could have so many unknowns, if they tried to solve each as they occurred, they’d get mired in minutia and never finish the project.

To deal with these sticky spots, they put each unknown into a “black box.” The box serves as a placeholder for what they’re missing. They assume what comes out of the black box is what they need to continue the path in the process. This allows them to progress without getting distracted.

Black Box Diagram

They will come back to their black boxes later and figure them out, or find someone who can.

The black box technique can come in handy when us non-scientists get stuck on something.

For example, when working on your marketing plan, you know you should include a social media strategy. But, you don’t know much about social media or the right tactics.

Your lack of knowledge may cause you to:

  • (a) omit this as a strategy, or
  • (b) head off to immediately become a social media expert.

If (a): You may miss a potentially critical strategy.
If (b): You’ve lost focus and spun off into a tangent.

Either way, your plan may suffer.

Instead, insert a black box to represent your social media strategy. Continue with the rest of your plan, and return later to add the missing details.

Next time you get stuck on an idea, try using black boxes. Don’t let a temporary lack of information hold you back.

October 2015

7 Steps To Build Your Annual Plan Like A Pro

By | 2015-10-21T16:18:01+00:00 21 October 2015|Categories: create, Sand for Your Inbox, SandBlog|Tags: , , , , |

It is the time of year again when we start thinking about next year… The plans, programs, and activities that will allow us to meet and exceed our 2016 goals.

We at Idea Sandbox like to approach nearly any type of planning as if it were a road trip. Like a road trip, you need to figure out:

  • Where you are,
  • Where you want to go, and
  • What you need to get there.

We’ll break it down into these bite-sized chunks:

  1. Goals, Goals, Goals
  2. Focus / Business Themes
  3. Seasonal Objectives
  4. Seasonal News
  5. Budgeting
  6. Consumer Promotion
  7. Localized Goals

Now a little more detail on each area:

1. Goals, Goals, Goals

How easy or hard are your sales goals for next year?

How well did you meet this year’s goals? Do you need to be super aggressive? Or can you relax a bit?

Break your sales goals down by quarter and month. Then, concretize goals by converting them to understandable quantities.

Instead of asking store teams to increase sales by $45,000 per location, it is much easier to grasp if they can:

  • Add 10 more customers per store per day,
  • Increase ticket by 50-cents more per customer, or
  • Try to get 3 more dessert orders per shift.

So, once you figure out what sales goals need to be met, you can then plan to add non-sales specific initiatives in the “easier” months. Conversely, you’ll want to plan marketing initiatives when it seems making goals will be a challenge.

Beyond sales goals, what about your performance with Customer Service scores? Local Review Sites? Number of hours of community service or donation amounts? How is your customer database of newsletter subscribers?

What goals do you have for Customer Experience or the Brand for this upcoming year? Are you continuing existing initiatives? Need to start new ones?

Keep all these goals in mind. They may drive a key focus, messaging themes, promotions, and need to be incorporated into your planning calendar.

2. Focus / Business Themes

A business focus or theme represents overarching sentiment, messaging, program or experience for a time period. It may center on a customer facing initiative such as customer experience, new products or services. Or it may be internal focused supporting competitive issues, strategic weaknesses, etc.

Their duration could be for years, or for a quarter, or a season. Like anything you want groups to rally behind, a business focus often has its own tagline, a rallying cry! Here are a few faux-examples:

  • “100 in 3!” – A goal to increase sales per location by $100k during a fixed period of time. “Grow $100k in 3 (months)”
  • “5 Star Success!” – Service goal to get locations to score 5-stars on their secret shopper reports.
  • “Light Bright” – Competitive goal to increase sales during your slower evening daypart.

Sales Goals + Business Theme → Seasonal Objectives + Seasonal News

Typically your sales goals and business theme will drive your seasonal objectives and news. Sometimes you’ll use your seasonal goals to determine the focus.

3. Seasonal Objectives

Use your Goals from above and split them appropriately through the year. Break them down by season, quarter, or promotional period. For example, at Starbucks the Christmas holiday season was a very intense sales period that lasted from mid-November to just after the New Year. There were sales and service goals set solely this 7 or 8 week period.

4. Seasonal News

What do you have planned to meet or exceed your seasonal objectives? These may include:

  • products,
  • services,
  • programs, or
  • initiatives.

Back to the Starbucks example. For the Christmas season the “news” is intense. Back in the day, for a limited-time in-store would feature:

  • Holiday beverages (Gingerbread Latte, Eggnog Latte, Peppermint Mocha Latte),
  • Christmas Blend coffee,
  • Tazo Joy tea,
  • Special food items (Cranberry Bliss Bar – that tastes awesome paired with Christmas Blend),
  • Holiday themed serveware for home – coffee mugs, plastic tumbler cups, etc.,
  • Coffee Brewer / Espresso Machine sale,
  • Christmas music CDs,
  • Product Bundle Giftpacks and gift tins (created specifically for the holiday season),
  • Community Give-Back Coat, Toy or Book Drives,
  • At one point Garry Trudeau “Doonesbury” merchandise (profit went to charity), and
  • Pushing heavily, Starbucks Gift Cards!

Whoosh!

This promotional period had the highest number of featured and new products, and the shortest number of weeks. But, we knew a great Christmas season would roll into a great new year!

All these new, limited time items create news for customers. In fact, during the Holiday season Starbucks turns their white cup with green logo red. Some customers start to salivate just seeing the red cup. For them Christmastime starts when Santa is in view during the Macy’s Parade and the red cups arrive at Starbucks.

Fun fact: January thru March – the First Fiscal Quarter of the year and typically slower time for restaurant and retailers is Starbucks second fiscal quarter. Starbucks decided Q1 takes place from October thru December – a busy time of the year. This ensures Starbucks starts off the year strong with a great Q1. Clever, huh?!

What do you already have planned that is “news worthy?”

If you don’t have news, you may need to create it. This is where – during the Sales Goal portion of your planning – having an honest understanding of how hard or easy it is to make your goals is important.

5. Budgeting

If you haven’t already, you need to determine the investment needed for funding the programming to meet or exceed your goals and objectives. This may range from training, to advertising / marketing budget, product or service development, and more. There are two ways to look at this funding…as an expense or an investment. We always feel money spent to improve the experience for customers is an investment that delivers return.

6. Consumer Promotion

I’ve always thought of a promotional theme as the bow that ties together all the programming and activity in a way that is relevant and meaningful to the customer. This is where we build the communication and marketing programs to communicate the themes and news to our customers. Since you know what you’ll be featuring, what your “news” will be – what will be the theme to tell the story?

7. Localized Goals

If you aren’t a single-location organization, you’ll want to consider how you’ll split the sales responsibilities among your leaders, departments, and locations. And you’ll want those teams to break goals into those concrete, understandable measures.

Yes, we know we’ve simplified the steps, but hopefully this will serve as a nice guide for you and your team in prepping for an amazing 2016.

Happy Planning!

Paul's Name
Paul (and the Idea Sandbox Team)
Twitter:@IdeaSandbox

June 2014

12 Tips For Successful In-Store Events

By | 2014-08-24T15:38:37+00:00 9 June 2014|Categories: Sand for Your Inbox, SandBlog|Tags: , , , , |

No matter what you call them… your customers, clients, consumers or participants – they are all Guests when they visit your location. Being a great host to those visiting your location is no different from entertaining friends and neighbors at your house.

While we do think about details when planning a big event at home, as restaurant and retail owners, we and our teams need to be a great host to Guests every day.

Here is our guide to being a great host to Guests – from preparation and during to after your event.

♦ Planning ♦

Have A Plan

You’ve got to prepare and plan if you want to make a great impression. You can’t just wing it and hope it comes together.

At home you’d use PaperlessPost, Evite or good, old-fashioned printed invitations. At your location, if you are hosting a special event (a sale, grand opening, seminar, etc), you’ll use postcards, social media, and good, old-fashioned printed invitations.

Plan for how many people you want and expect to attend. Plan to have enough: food, drink, entertainment, supplies, and helpers to make the experience just as pleasant and fresh for the first to arrive and the last to arrive.

Additionally, at your location part of your preparation is making sure you have enough staff, that they get time to take breaks and lunch – so they can stay fresh and “on” for your guests.

Invite People

This sounds quite basic… But, if you want Guests to show up, you’ve got to let them know it’s taking place. Give enough advance notice so your Guests can work the event into their calendar.

Clean-Up!

Sounds basic… but… put your best food forward. A great chance to do a “spring cleaning” – making your place spick-and-span.

At home you make sure at least the rooms your party guests will be in are clean. The main room, kitchen, living room and bathrooms. You vacuum, dust, wash windows… making sure your place is comfortable and leaves a great impression. At your location – it should be the same thing. Each day should be prep-cleaned. Why does dust build up on your light fixtures, merchandise shelves, and massive dust bunnies on the floor? You wouldn’t let that happen at home.

Ambiance: Sights

At home, in addition to cleaning, you may want to make sure you’ve spruced up the place with decor. Put out a few vases of fresh flowers, light candles. Finally hang those pictures, get the carpet cleaned. Too at your location, be sure you’re keeping your decor looking fresh. Maybe change out the drab silk plants. Take down a few of the notes and stickies that are collecting at the POS area.

Ambiance: Smells

What does your place smell like when people first walk in? Is it pleasant and welcoming?

At home the smell of appetizers and cookies baking may be all you need. But, your cleaning helps to rid your place of any stale smells. At your retail shop and especially at your restaurant, the smell of cleaning supplies and bleach is not a good smell. We want to see you keep it clean, not smell it! Get an outsider to tell you how your place smells. We spend so much time in our locations we no longer can pick up if there are any unpleasant odors.

Ambiance: Sounds

What sounds do you hear? Is there music that fits your event? Do you bring in live entertainment? Are there sounds guests shouldn’t hear? Employees gossiping to each other? Loud kitchen noises?

♦ During ♦

As Guests Arrive…

Greet Guests – Make sure someone is there to greet and welcome your guests as they first walk in. Make a nice first impression. This is the same at home or at your business location. A smiling, cordial, warm greeter is a perfect way to introduce Guests, and especially new Guests to your location.

Don’t Let There Be Strangers, Make Introductions

At home, you would introduce your guests to your spouse and family. And introduce one Guest to another. You’ll let them know where the bathroom is, where they can get a drink and where the snacks are. At your location…while maybe you’re not having customers meet each other, it makes sense to ensure they know who on your team is there to assist them – make their experience better.At your location, you don’t want customers to be strangers to your offerings – your products, services – and the layout of your location.
Here are the changing rooms. Here is the bar. The toilets. The coat check. Here is how you order. Here is how you pay.

As It Continues…

Re-Stock & Refresh – As people dig into your offerings, the display is going to be depleted and messed up – whether a bowl of buffalo wings, a shelf of shirts, or wall of widgets. Plan to refresh with extra supplies, straighten up what gets messy, and take away what’s finished.

Join The Fun – Make sure you mingle with your Guests. Take this opportunity to get to know who is attending and get to know more about them.

Look For Cues – Watch your guests for non-verbal cues that they may need help. Make sure they don’t look too warm, too shy to ask for help, that their glass isn’t empty.

As People Depart – As they depart, thank them for coming! Ensure they know the event was even more special because they were there. Send them home with a party favor. Perhaps even an offer to return again soon!?

♦ After ♦

Send Thank You Notes – While the Guest is typically supposed to send a “thank you” note, as a business – why not send thank you notes to your Guests? Let them know you appreciated their visit.

We hope this guide helps you and your team be the best host to all your Guests.

December 2013

Go Beyond Customer Rewards, Create Loyalty

By | 2014-01-22T16:46:10+00:00 20 December 2013|Categories: Sand for Your Inbox, SandBlog|Tags: , , , , , , |

Sand for Your Inbox
December 2013

We all want our customers to return to us. In a moment of choice, we hope they would choose us again over a competitor. That they’ll be loyal to us.

Google will provide you with thousands of ideas for both reward and loyalty programs. You’ll find the terms Reward and Loyalty used interchangeably. This creates confusion as rewards don’t drive loyalty. And, if we’re calling our reward program a “loyalty” program thinking we’re building loyalty – we’re doing the wrong things.

Reward Programs

Rewards are typically based on games, points, and providing incentives to drive customers to meet purchase thresholds. If customers behave like we want – visit more frequently, increase average ticket – we’ll reward them.

Loyalty Programs

Loyalty, done properly, involves understanding our customers by collecting information and using that information to personalize their experience. Loyalty is perceived as expensive and not easy to track, so we settle for rewards.

Reward Example: The Starbucks Card

Let’s look at the Starbucks Card. At its core, it is simply a form of currency. You give Starbucks money in advance, and they hold it for you until you swipe your card to spend it.

After you register your Starbucks card, you earn “stars” for each transaction. Earn enough stars and you earn discounts and free drinks and food.

[image_frame style=”framed_shadow” align=”center” alt=”Starbucks Card Prizes” title=”Starbucks Card Prizes”]http://www.idea-sandbox.com/blog_images/My_Starbucks_Rewards-464×313.jpg[/image_frame]

This is a digital punch-card program. It rewards heavy users and creates a bit of status for regulars. You feel appreciated for giving your business to Starbucks. The star system encourages frequency and a bit of urgency – like airline miles – if you don’t earn enough you lose your status and rewards drop. Buy 12 get one free.

They do give you treats on your birthday – which is nice!

Earning Loyalty by Giving It

Loyalty is defined as faithfulness or a devotion to a person, country, group, or cause. A strong feeling of support or allegiance. We all want this from our customers, but are we offering it to them?

Are we faithful to them? Devoted? Do we support them and pledge our allegiance?

The secret to shift from rewarding customers to making them loyal is… to be loyal to your customers first.

Like A Good Friend

A good friend is loyal. They remember your birthday. They know your favorite color, your ring size, your shirt size. They buy you great Christmas presents that are a perfect fit for you – because they know you.

The Starbucks Card could be easily turned into a Loyalty Card if Starbucks used data to better understand customer likes and preferences at Starbucks.

For example, let’s say you typically buy a mocha or caramel flavored latte at Starbucks. Starbucks would know this from your purchase habits. The holiday season arrives and they send a personalized message to you announcing the Gingerbread Latte is coming soon! Or perhaps they provide you a cardholder-only taste preview of the new flavors Cherry Jubilee Mocha or Chestnut Praline Latte based on your preferences, not just what their promotion is.

Starbucks sees you purchased a Verismo brewer this past summer. Knowing this, they could email and offer for a trial pack of the holiday blend pods. Starbucks benefits in creating a sampling opportunity of these coffee flavors, and may drive an incremental visit. But, the real reward is being highly relevant to customers.

Like that loyal friend, they would understand customers enough to know what they like and prefer.

Hotels Have The Right Idea

Ritz-Carlton_LogoRitz-Carlton hotel staff take notes about guests preferences – likes and dislikes – from choice of wine to how many pillows preferred, and they tailor the guest experience accordingly.

W-Hotels_LogoStarwood’s W Hotels have systems to document customer preferences. For example, if a guest expresses a love for a certain sports team, the Welcome Desk staff from property to property will provide a game schedule and list of local channels so the guest may watch the games.

Low Tech, Too

So far I’ve only mentioned expensive computer-based tools. But, you could launch a system tomorrow for the price of a stack of index cards and file box.

[image_frame style=”framed_shadow” align=”center” alt=”Index Card Box” title=”Index Card Box”]http://www.idea-sandbox.com/blog_images/index_card_box.jpg[/image_frame]

A coffee shop I used to frequent in Jacksonville, Florida would store customer buy-5-get-one-free punch cards in a 3″ x 5″ index card file box. They would also make notes about customers on 3″ x 5″ cards. While this manual system sounds archaic… it was cheap, quick, and allowed any employee to access information in moments. Organized by first name, they also learned our names much faster, making it a more personal experience.

In Conclusion…

If you want to drive long term loyalty from your customers, consider the programs you now have in place, and what needs to be added to first be loyal to them!

More than simply rewarding frequency or ticket, whether you use high- or low-tech tools, loyalty comes from understanding and being loyal to your customers.

July 2011

10 Steps To Take Brainstorming From Good To Wicked Good

By | 2017-08-19T16:17:26+00:00 29 July 2011|Categories: SandBlog|Tags: , , , , , , |

Sand for Your Inbox

How many brainstorming sessions, filled with potentially brilliant ideas, have ended up as rolled up flip charts under someone’s desk?

Taking ideas to the next step post-brainstorming can be a challenge. When I get near the end of the brainstorming process, I use a simple filtering process that moves ideas from concept to near-ready to implement.

Here’s how it works…

Step 1: When you’ve finished with the brainstorming stage, put all of your ideas on sticky notes or individual pieces of paper. (Something that allows them to be easily repositioned). Have them all stuck, off to the side, on a wall.

Step 2: Next, determine what qualifiers you (want, need, will use) to filter these ideas and a range. (You may want to have these filters in mind ahead of time, or ask the group to develop them).

Filters and their ranges could include:

  • (filter) Ease of Implementation (range)easy” -to- “hard”
  • Investment – “cheap” -to- “expensive’
  • ROI – “low” -to- “high”
  • The Brand – “builds the brand” -to- “draws from the brand”
  • Time to Market – “implement quickly” -to- “takes a while”

Of course, you’ll have other filters that are important to your company…

Step 3: Create a large grid on a big wall. (Blue painter’s tape works well as it doesn’ mess up paint. Be sure to test it first!)

Step 4: Label the grid using two of your most important filters and the range. (I’ll use ROI and Ease of Implementation for our example).

Step 5: Have the team move and classify the ideas into their proper range within the categories.

Step 6: Now you’ll have a ‘picture’ of which ideas (in this example) will drive the most sales and are the easiest to implement. Items in the upper-right are the best ideas on this chart.

Step 7: More than likely, you need to consider a third or fourth filter. For me, I want to consider ideas that:

  1. “are easy for the customer,” and
  2. “have a positive impact on the brand.”

To accomplish this, we are going to focus on and refine the best ideas in the upper-right section with these additional filters.

Step 8: Grab a few volunteers and have them remove the items that fit the next filter. I’m using “ideas that don’ strengthen the brand.” Have them move them outside of the box.

Step 9: Next (and we’re almost done), have a few different volunteers remove from the box the ideas that don’ fit your next main filter. For me, it’s ideas that “require effort on behalf of the customer.” (If this idea requires the customer to jump through hoops, it’s not a good one).

Step 10: Finally, examine what’s left in that box and you’ve got the ideas that…

  • have a high ROI,
  • are easier to implement,
  • are easy on the customer, and
  • build the brand.

These ideas are ready to be championed and tested.

Instead of ending your brainstorming with simply a bunch of potentially good ideas… you’ve taken action steps and are on the path to execution. You’ve turned a good use of time into a wicked good use of time.

Thanks again for your interest in Idea Sandbox! Let me know if you find this information helpful. And, please let me know what questions you have!

Best,
Paul's Name

Paul

p.s. Those who have already signed-up for free get this delivered directly to their inbox! Become a member today for free!

May 2011

Champion Ideas: Built-In Beats Bought-In

By | 2017-08-21T16:52:05+00:00 13 May 2011|Categories: SandBlog, solve|Tags: , , |

You and your team – after a few meetings and many hours – have the plan all figured out. Excellent! Now, you just need to share it and get buy in from the other departments who will help carry it out.

Fast-forward a few days…

While many are on board, you faced resistance, found out you forgot key details, and need to regroup. Not a total loss, but significant adjustments are required. After changes are made, you need to shop it around again… Sound familiar?

This is a common scenario. We pull together a team (which we purposely keep small to prevent distraction and promote efficiency) and create plans other people will implement. We try to foresee challenges that may be thrown at us from the finance, operations, supply chain, creative, and leadership teams. We spend only 20% of our time planning but end up spending 80% selling and re-selling.

Any efficiency we created building the plan with our small group has been wasted in re-work, with bent coat hangers and duct tape, to meet requirements. While our plans may appear a success, they are a shadow of what they could have been, and the structural integrity is questionable.

The solution?

Flip the model.

Instead of getting them bought in after planning, have them built-in and part of the plan. Instead of the exclusive, small team, in secret… include all stakeholders… anyone who will have skin in the game.

Spend 80% of your time building and crafting. Building correctly the first time allows you to spend the remaining 20% plussing, or working on something else. It may not reduce the entire amount of time you spend on a project, but it will ensure programs are…

  • better thought through,
  • not stalled and halted for retrofits, and
  • better implemented. Which is really the goal of all this, right?

Built-in instead of bought-in means… Concerns and issues can be directly addressed up-front. This eliminates fix-it jobs later and promotes a rock solid plan now.

Yes, you’ll share the glory, but you also share the workload, and the troubleshooting if there is a snag during execution. Everyone is responsible for making it a success. Everyone is an ambassador. Go team!

With your next project, instead of trying to anticipate concerns, ask for them. Instead of trying to get them bought in at the end, have them built-in at the beginning.

April 2011

Solving Problems: First Get Your Brand Bearings

By | 2017-08-21T17:03:52+00:00 23 April 2011|Categories: grow, SandBlog, solve|Tags: , |

At times, has your company or team ever felt lost at sea?

I recently built an exercise for a company that was ready to grow… and while they had goals in mind – a destination – they weren’t sure where they were! When we first discussed the challenge, it reminded me of a ship… at sea… unsure of its position.

Without knowing where you are, even with a particular destination established, you won’t know the right way to head.

The first step for their growth was to determine where they were. The free booklet linked below is the step-by-step workshop I built for that team. It’s called Get Your Brand Bearings. The link below will take you to the download page!


Get Your Brand Bearings:
Strategy Session Workshop
While this example is for a brand, you could easily use it to measure the status of a product, service, process, customers, employees; nearly anything!

And, oh – the company put this process to use, and the results are an essential part of their strategic growth plans. I hope you find it helpful too!

March 2011

Brainstorm Brief For Better Meetings

By | 2017-08-21T17:05:13+00:00 2 March 2011|Categories: create, Sand for Your Inbox, SandBlog, solve, think|Tags: , , , , , , , |

How would you like your brainstorm and strategy meetings to be more productive and efficient?

I got to thinking… we use a Creative Brief to provide background and clearly outline deliverables surrounding design projects… There should be a Brainstorm Brief to serve the same purpose for strategy and brainstorming meetings! So I created one.

The link below will let you download a Brainstorm Brief template. Use it as a pre-planner for your meetings. It will help you define the objectives, understand who to invite, identify what success looks like and how to measure it.

Brainstorm Brief
Brainstorm Brief Template

Give it a try. Let me know how it works for you. If you have additional elements to add, please let me know!

October 2010

Free Guide To Great Reading: Innovation, Remarkability, Brand Building

By | 2011-07-06T20:43:30+00:00 11 October 2010|Categories: create, grow, SandBlog, solve, think|Tags: , , , |

Sand For Your Inbox
October 2010

Guide For Great Reading

I’m excited to share with you a free Guide To Great Reading which includes fifteen books we recommend in the categories of:

  • Creative Thinking & Innovation,
  • Be Remarkable, and
  • Brand Building.

Download Guide Here

I know you’ll love the books listed.

(If you don’t, let me know! – Paul)