jargon

Cool Is Still Cool

I'm literally tearing through my old magazines - harvesting the stories that interest me. Going from paper to digital. I thought this Brief History of "Cool" was wicked cool. This is from four years ago... It would be interesting to know [...]

Cool Is Still Cool

Jargon BINGO – When Talk Becomes Cheap

I found early in my career that being good at marketing wasn't as important as being perceived as being good at marketing. Unfortunately, like most trades, being 'good' at it involves slinging around the industry jargon. Later in my career, when [...]

Jargon BINGO – When Talk Becomes Cheap
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