johnmoore

How Should a Retail Brand Best Use Social Media?

POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]

How Should a Retail Brand Best Use Social Media?

Mazagran Toast

In a previous post about Coke BlaK and coffee soda, I mentioned that johnmoore (from Brand Autopsy) and I split a bottle of Starbucks Mazagran coffee soda in January of 2003. This was just before John left Starbucks to go work [...]

Mazagran Toast
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