Creating Great Messaging & Alluring Offers As customers drive and walk past our businesses, they judge a book by its cover. The impression you make through your outward appearance - from signage to cleanliness, presentation of your employees, to the merchandising [...]
Dear Starbucks, You know I love you. We've had loads of great times together. We've learned a lot and helped each other out in good and bad times. As a friend, I have to be honest with you. I know you [...]
by Shannon Jones This weekend I was reminded of the power of a simple, inexpensive and easy marketing tool … the t-shirt. At last month's Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. Willamette is the name of Oregon's [...]
Remarkable MarketingWalt Disney put it best... "Do things so well people can't resist telling others about you." Being remarkable literally means worthy of being remarked about. Here are a few ways to help you be more remarkable. Be Local Local store [...]