All Posts Tagged Tag: ‘meaningful marketing’

Making Better Decisions Considering Time, Talent & Treasure

Being more innovative requires making better decisions. A friend uses a filter called “Time, Talent, Treasure” to help her make important decisions. She learned this from a co-worker years ago and passed it along to me. And, now I pass it to you. When determining where she should focus effort she asks… Is this worth our Time, Talent, and Treasure? …

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Stooges Preview

Don’t Manage Like a Stooge, Look Before You Leap

We are all in a hurry with our businesses. We all want results immediately. Because of this, we often act immediately without taking the time to think-up alternate ideas or think thru the implications of what are about to do. Something is better than nothing, right? This is thinking tactically, not strategically. We confuse activity with productivity. There’s a difference. …

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Marketing Offers Can’t Feel Selfish

When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Today, my old* dentist sent the following automated email. As we near the end of 2011, I wanted to remind you about your unused dental benefits. Every year you receive an amount from your dental insurance company …

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Five Expert Twitter Tips For Better Connections

Five secrets to make even stronger, meaningful connections with your Twitter followers. For each and every person who has chosen to follow you on Twitter: Read their profile. Follow and explore the link they provided in their bio. Send a personal direct message to each and every one who chooses to follow you. If they are listed as a company …

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Black Friday: How Black Will It Get?

Today is “Black Friday,” the beginning of the American Christmas shopping season, and one of the busiest retail shopping days of the year. Some shoppers think it is called Black Friday because – to take advantage of the deals – you have to get up when it is still black outside… Others believe it should be named Black and Blue …

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Get In On The “Conversation”

The Age of Conversation, that is… I’m excited to share with you that The Age of Conversation: Why Don’t They Get It – the new marketing book written by 237 writers, marketers, and business people (including me) from 15 countries – goes on sale tomorrow, October 28, 2008. You can get the book in three ways… an ebook, hardcover, and …

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“Greatest Promotion” Wouldn’t Scale

Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy), who saw it on the website of Seth Godin, who read about it on the Freakonomics blog, who spotted it on the DCist blog, a site …

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Points of Contact

It’s important to pay attention to the points of contact you have with your customers. These are known as customer touchpoints. These are all the times/places when you or your business comes in contact with customers or potential customers. A simple way Idea Sandbox may connect is illustrated below. I’ve divided these points into four phases… Unaware – unaware of …

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How to Be Different: “Create a Purple Cow”

Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being invisible.” What stands out more in a field of average cows than a purple cow? Who: Seth Godin Author, speaker and marketing guru. What: “Purple Cow” What is it?: Purple Cow – …

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How to Be Different: Offer “Dramatic Difference”

Not just different, but dramatically different is what Doug Hall prescribes… Who: Doug Hall Inventor, author, consultant, and recent judge on the the ABC television network show “American Inventor.” What: “Dramatic Difference” What is it?: Your job is to create a MONOPOLY. Every product or service that is sold lies somewhere on the continuum from MONOPOLY to COMMODITY. At the …

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