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Cupful of QR Genius From Guinness

Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product. Here we are again with a product-activated higher-tech [...]

Cupful of QR Genius From Guinness

QR Code = Quick Remarks In Secret Code

Instead of trying to sell you something with a QR code... I thought I'd use one to offer value. So, this QR offers tips for being more creative. We're seeing QR Codes everywhere. While I try to test new technology when [...]

QR Code = Quick Remarks In Secret Code
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