Starbucks

Solving Starbucks Problems – 3. Loss of Store Soul

John Moore and I, two former Starbucks marketers, are offering recommendations to Starbucks in response to chairman Howard Schultz’s email. from 2007. We are examining his third challenge to the team: Loss of Store Soul "Clearly we have had to streamline store [...]

Solving Starbucks Problems – 3. Loss of Store Soul

Solving Starbucks Problems – 2. Loss of Coffee Aroma

John Moore and I, two former Starbucks marketers, are offering recommendations to Starbucks in response to chairman Howard Schultz’s 2007 email. We are examining the second challenge to the team: Loss of Coffee Aroma “I believe we overlooked the cause and the [...]

Solving Starbucks Problems – 2. Loss of Coffee Aroma

Solving Starbucks Problems – 1. Loss of Theatre

On 23 February 2007 an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note, Howard outlined key issues leading to possible "commoditization of the Starbucks brand." This is [...]

Solving Starbucks Problems – 1. Loss of Theatre

Solving Starbucks Problems: One Post at a Time

Last week an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note Howard outlines to his senior leadership team key issues leading to "commoditization of the brand." Howard's [...]

Solving Starbucks Problems: One Post at a Time

Starbucks Speaks on YouTube

Take a look at this two-minute video featuring Dub Hay - the head of Starbucks coffee team - talking briefly about Starbucks coffee purchasing practices... This is in response, among other things, to the recent trademark issues in Ethiopia. Long story [...]

Starbucks Speaks on YouTube

“It’s Red Again” – Starbucks Christmas Website

The holiday promotion has launched at Starbucks... marked with a coordinated effort... the ringing of the market bell on Wall St., in NYC, baristas handing out more than 8,000 “acts of cheer” from complimentary subway MetroCards, free New York Times, bags [...]

“It’s Red Again” – Starbucks Christmas Website

Mazagran Toast

In a previous post about Coke BlaK and coffee soda, I mentioned that johnmoore (from Brand Autopsy) and I split a bottle of Starbucks Mazagran coffee soda in January of 2003. This was just before John left Starbucks to go work [...]

Mazagran Toast

CreativityLab – The Space to Innovate

My original plans for an Idea Sandbox location included a place in Seattle for people to come to brainstorm... A Disneyland for creative thinking... a three-roomed brainstorming theme park. You could book themed rooms... a mad inventor's lab (complete with bubbling [...]

CreativityLab – The Space to Innovate

Starbucks, Christmastime, and the Red Cup

Starbucks is again promoting its Christmastime hero - the red cup. Or, as we marketers would describe it... "Starbucks is leveraging the red cup to maximize its exposure." The arrival of the red cup in November signals the beginning of the [...]

Starbucks, Christmastime, and the Red Cup
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