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All Posts Tagged Tag: ‘sticktoitivity’

Not Yet Amazing Big

The Path To Amazing Runs Through Not-Yet-Amazing

“If you set your bar at “amazing,” it’s awfully difficult to start…” today writes Seth Godin. He continues… Confronted with the gap between your vision of perfect and the reality of what you’ve created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only …

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Nothing Worse Than The Wrong Problem Solved Properly

“There’s nothing worse than bad coffee brewed properly.” That’s a quote by Tim Kern. He was a coffee guru at Starbucks Coffee. A long-time employee who was caught a the lay-off sweep a couple of years ago. The artwork is from a notebook Starbucks handed out to participants in a leadership conference. The notebook was sprinkled with quotes provided by …

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Stick To Your Task Like A Stamp

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Shiny New Thing

Each week Tom Fishburne publishes a comic panel as part of his Brand Camp series. And each week I simply want to republish what he’s written; he is always spot-on with his observations. This week’s strip, titled “Shiny New Thing”, highlights a weakness of so many companies – attention deficit hyperactivity disorder. I’ve been calling it “Shiny Object Syndrome.” [Click …

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You Don’t Always Get What You Want. However…

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Stickability: 95% Of Ability

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Johnnie Walker: Keep Walking “Fold-In” Ad

Whisky brand, Johnnie Walker, has been running their “Keep Walking” brand campaign for quite a while now. It’s designed to “inspire personal progress.” The ads feature the yellow, dapper, top hat-wearing silhouette from their bottles… the striding man. The most recent campaign features the striding man surpassing life’s obstacles with grace and style. Here are a few examples from their …

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Do You Suffer From Marketing A.D.D.?

Yesterday Some time ago, Seth Godin posted a great article on his blog declaring patience as the secret to success on the internet. Basically stating that success equals the ability to stick it out longer than those looking for instant success. I agree, and add that this concept extends to the topic of general marketing strategy. In my career, I …

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Keep Digging for Ideas

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A Flying Car, Ashes, Dick van Dyke, and Innovation

Have you ever seen the movie Chitty Chitty Bang Bang? Here’s a quick plot summary from Amazon.com: Dick Van Dyke stars as eccentric inventor Caractacus Potts, who creates an extraordinary car called Chitty Chitty Bang Bang. It not only drives but also flies and floats as it leads him, his two children and his beautiful lady friend, Truly Scrumptious (Sally …

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