Monthly Archives: November 2005

Sticktoitivity

In Tom Kelley’s new book The Ten Faces of Innovation, the second ‘face’ he discusses in the book is called the "Experimenter." These are folks who "strive for inspiration but never shy away from perspiration." Walt Disney called this "sticktoitivity." Kelley [...]

Sticktoitivity

Starbucks, Christmastime, and the Red Cup

Starbucks is again promoting its Christmastime hero - the red cup. Or, as we marketers would describe it... "Starbucks is leveraging the red cup to maximize its exposure." The arrival of the red cup in November signals the beginning of the [...]

Starbucks, Christmastime, and the Red Cup

Starbucks: TheRedCup.com

As a companion site to their Holiday promotion this month Starbucks launched TheRedCup.com website. Each day there is a different tidbit of information about holiday traditions and the season... The Holiday season is one of the busiest times of the year [...]

Starbucks: TheRedCup.com
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