November 2011

Social Media Snake Oil

2011-11-28T09:04:36+00:00 Categories: SandBlog|Tags: , , |

Social media tactics can be a valuable part of your word-of-mouth marketing strategy. But, they are not the cure-all!

Leave it to Marketoonist genius Tom Fishburne to capture the problem in word and image.

As Tom writes about his illustration this week…

In these early days of social media, there’s a lot of snake oil peddling. It’s easier to talk in generalities than specific outcomes. Metrics are often skewed toward a superficial number of friends and followers. ROI is considered a topic to avoid. As a result, social media programs are at risk of losing their credibility.

The best advice I’ve been able to provide clients is to let social media be the logical tactic as a result of needing to meet your objectives and strategies. Social media itself isn’t the objective.

Thanks, Tom for the great illustration this morning.

If you want to get well-timed marketoons delivered weekly to YOUR inbox, sign-up at Tom’s site. (the subscribe box is in the upper right-hand corner)

Difference Between Artistic & Creative Ability

2011-11-20T19:16:24+00:00 Categories: SandBlog, solve, think|Tags: , , |

Sometimes we confuse artistic ability with creativity.

If I can’t paint or draw, I’m not creative.

Artistic ability includes skills and talent to create fine works of art: painting, drawing, sculpting, musical composition, etc.

Creativity ability is the skill and talent to use our imagination to create and solve.

A better artist is creative. But, you don’t have to be an artist to be creative.

Brainstorming Icon

We’re creative all the time and don’t realize it.

  • When mom or dad ad-libs lunch for the kids, pulling together something yummy when it seemed there were no ingredients in the fridge.
  • When the radio announces traffic is stopped on our route home and we figure out a route taking the back roads home.
  • When the company Christmas Party invitation had a typo and you added the missing punctuation with a Sharpie – and no one knew the difference.

Each of these examples required use of imagination and experience to apply a creative solution to a problem or challenge.

We’ve got to stop selling ourselves short. We artificially hold ourselves back by giving up on imaginative thinking because we’re not portrait artists.

What’s cool, when you let yourself be creative… the more you think and act creatively, the more creative you become. Like exercising muscles, the more you use them, the stronger they become.

Resolve to yourself… Flip that switch in your mind about the way you think of yourself… beginning right now, and when you finish reading this article – to simply “be” more creative.

If you want a bit more guidance, check out the following books…

Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
by Jordan Ayan

101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business
by James Higgins

11/11/11 11:11:11

2011-11-11T10:00:49+00:00 Categories: SandBlog|

What a great date and time for a launch event: 11/11/11.

To be even fancier, and precise… schedule it at 11:11 am (and 11 seconds). You could launch at night at 11 pm, however, 11 pm is technically 23:00 not 11:00.

To be honest, it probably looks more interesting than your target audience is really interested. If you have a big enough fan base, with enough enthusiasm for your upcoming product, they’ll remember any date you set.